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A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry

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  • Eren Durmus Ozdemir
  • Saime Mecikoglu

Abstract

The aim of this study is to explore the impact of hybrid strategy on firm performance in a wire harness firm operating in the automotive supplier industry at Antalya Free Trade Zone in Turkey. It was the gap in literature concerning this relationship between hybrid strategy and firm performance under conditions of environment turbulence in the automotive supplier industry that motivated this study. The research question was pursued through in depth interviews with top-level managers of the firm. Data obtained from the interviews, observations and documents were analysed using NVivo software. The findings show that hybrid strategy influenced firm performance positively. Furthermore, the existence of environment turbulence positively influences hybrid strategy, whereas stable environment has a negative influence. Environment turbulence does not exert a direct influence on performance, but an indirect one, through hybrid strategy.

Suggested Citation

  • Eren Durmus Ozdemir & Saime Mecikoglu, 2016. "A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 31-43, June.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:6:p:31-43
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    References listed on IDEAS

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    Cited by:

    1. Alhamzah Alnoor & Khai Wah Khaw & XinYing Chew & Sammar Abbas & Zeeshan Zaib Khattak, 2023. "The Influence of the Barriers of Hybrid Strategy on Strategic Competitive Priorities: Evidence from Oil Companies," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 179-198, June.

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    More about this item

    Keywords

    automotive supplier industry; environment turbulence; firm performance; hybrid strategy;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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