IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v67y2014i5p847-855.html
   My bibliography  Save this article

Differentiation strategies in emerging markets: The case of Latin American agribusinesses

Author

Listed:
  • Brenes, Esteban R.
  • Montoya, Daniel
  • Ciravegna, Luciano

Abstract

This study furthers the research agenda on Porter's generic strategies by exploring their implementation by firms that suffer from under representation in the literature. It focuses on agribusinesses based in emerging markets that specialize in high value added products. Relying on information collected through interviews, and a survey with 66 agribusinesses based in eight countries of Latin America, it examines the factors that distinguish firms implementing a differentiation strategy (DS). The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that DS firms use to ensure they command higher than average prices.

Suggested Citation

  • Brenes, Esteban R. & Montoya, Daniel & Ciravegna, Luciano, 2014. "Differentiation strategies in emerging markets: The case of Latin American agribusinesses," Journal of Business Research, Elsevier, vol. 67(5), pages 847-855.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:847-855
    DOI: 10.1016/j.jbusres.2013.07.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296313002683
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jbusres.2013.07.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Suresh Kotha & Bhatt L. Vadlamani, 1995. "Assessing generic strategies: An empirical investigation of two competing typologies in discrete manufacturing industries," Strategic Management Journal, Wiley Blackwell, vol. 16(1), pages 75-83.
    2. Cliff Bowman & Véronique Ambrosini, 1997. "Perceptions of Strategic Priorities, Consensus and Firm Performance," Journal of Management Studies, Wiley Blackwell, vol. 34(2), pages 241-258, March.
    3. Anand, Jaideep & Brenes, Estaban R. & Karnani, Aneel & Rodriquez, Arnoldo, 2006. "Strategic responses to economic liberalization in emerging economies: Lessons from experience," Journal of Business Research, Elsevier, vol. 59(3), pages 365-371, March.
    4. John A. Pearce & Shaker A. Zahra, 1991. "The relative power of ceos and boards of directors: Associations with corporate performance," Strategic Management Journal, Wiley Blackwell, vol. 12(2), pages 135-153, February.
    5. Baker, Gregory A. & Wysocki, Allen F. & House, Lisa & Batista, Juan C., 2008. "Industry-Academic Partnerships – Benefit or Burden?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(1), pages 1-21, February.
    6. Kuwayama, Mikio & Rosales V., Osvaldo, 2012. "China y América Latina y el Caribe: hacia una relación económica y comercial estratégica," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 114 edited by Cepal, December.
    7. Dominguez, Luis V. & Brenes, Esteban R., 1997. "The internationalization of Latin American enterprises and market liberalization in the Americas: A vital linkage," Journal of Business Research, Elsevier, vol. 38(1), pages 3-16, January.
    8. Acquaah, Moses & Yasai-Ardekani, Masoud, 2008. "Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa," Journal of Business Research, Elsevier, vol. 61(4), pages 346-354, April.
    9. Boehlje, Michael & Gray, Allan W. & Detre, Joshua D., 2005. "Strategy Development in a Turbulent Business Climate: Concepts and Methods," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-20.
    10. Ron Sanchez, 1995. "Strategic flexibility in product competition," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 135-159.
    11. Liu, Juan & Sporleder, Thomas L., 2007. "Growth-related Measures of Brand Equity Elasticity for Food Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-17.
    12. Goldsmith, Peter D. & Gow, Hamish R., 2005. "Strategic Positioning Under Agricultural Structural Change: A Critique of Long Jump Co-operative Ventures," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-21.
    13. Luis E Lopez & Sumit K Kundu & Luciano Ciravegna, 2009. "Born global or born regional? Evidence from an exploratory study in the Costa Rican software industry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(7), pages 1228-1238, September.
    14. Brester, Gary W. & Penn, J.B., 1999. "Strategic Business Management Principles For The Agricultural Production Sector In A Changing Global Food System," Policy Issues Papers 29161, Montana State University, Department of Agricultural Economics and Economics, Trade Research Center.
    15. Sashi, C. M. & Stern, Louis W., 1995. "Product differentiation and market performance in producer goods industries," Journal of Business Research, Elsevier, vol. 33(2), pages 115-127, June.
    16. Brenes, Esteban R. & Mena, Mauricio & Molina, German E., 2008. "Key success factors for strategy implementation in Latin America," Journal of Business Research, Elsevier, vol. 61(6), pages 590-598, June.
    17. Dhamvithee, Pisit & Shankar, Bhavani & Jangchud, Anuvat & Wuttijumnong, Phaisarn, 2005. "New Product Development in Thai Agro-Industry: Explaining the Rates of Innovation and Success in Innovation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(3), pages 1-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carneiro, Jorge & Bamiatzi, Vassiliki & Cavusgil, S. Tamer, 2018. "Organizational slack as an enabler of internationalization: The case of large Brazilian firms," International Business Review, Elsevier, vol. 27(5), pages 1057-1064.
    2. Ciravegna, Luciano & Brenes, Esteban R., 2016. "Learning to become a high reliability organization in the food retail business," Journal of Business Research, Elsevier, vol. 69(10), pages 4499-4506.
    3. Brenes, Esteban R. & Ciravegna, Luciano & Pichardo, Caleb A., 2016. "Examining the strategy-performance link of Latin American businesses – a configurational approach," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), December.
    4. Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G. & Ciravegna, Luciano, 2020. "Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence," Journal of Business Research, Elsevier, vol. 107(C), pages 25-37.
    5. Cuervo-Cazurra, Alvaro & Ciravegna, Luciano & Melgarejo, Mauricio & Lopez, Luis, 2018. "Home country uncertainty and the internationalization-performance relationship: Building an uncertainty management capability," Journal of World Business, Elsevier, vol. 53(2), pages 209-221.
    6. Brenes, Esteban R. & Ciravegna, Luciano & Marcotte, Patrick, 2016. "Assessing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes," Journal of Business Research, Elsevier, vol. 69(9), pages 3415-3426.
    7. Asdemir, Ozer & Fernando, Guy D & Schneible, Richard A. & Tripathy, Arindam, 2017. "Impact of strategy on analyst information," Advances in accounting, Elsevier, vol. 37(C), pages 103-110.
    8. Bandeira-de-Mello, Rodrigo & Fleury, Maria Tereza Leme & Aveline, Carlos Eduardo Stefaniak & Gama, Marina Amado Bahia, 2016. "Unpacking the ambidexterity implementation process in the internationalization of emerging market multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 2005-2017.
    9. José Ernesto Amorós & María Soledad Etchebarne & Isabel Torres Zapata & Christian Felzensztein, 2015. "International entrepreneurial firms in Chile: an exploratory profile," Serie Working Papers 29, Universidad del Desarrollo, School of Business and Economics.
    10. Brenes, Esteban R. & Ciravegna, Luciano & Acuña, Joseph, 2020. "Differentiation strategies in agribusiness – A configurational approach," Journal of Business Research, Elsevier, vol. 119(C), pages 522-539.
    11. Carneiro, Jorge & Brenes, Esteban R., 2014. "Latin American firms competing in the global economy," Journal of Business Research, Elsevier, vol. 67(5), pages 831-836.
    12. Amorós, José Ernesto & Etchebarne, María Soledad & Zapata, Isabel Torres & Felzensztein, Christian, 2016. "International entrepreneurial firms in Chile: An exploratory profile," Journal of Business Research, Elsevier, vol. 69(6), pages 2052-2060.
    13. Brenes, Esteban R. & Ciravegna, Luciano & Pichardo, Caleb A., 2019. "Managing institutional voids: A configurational approach to understanding high performance antecedents," Journal of Business Research, Elsevier, vol. 105(C), pages 345-358.
    14. Knight, Gary & Moen, Øystein & Madsen, Tage Koed, 2020. "Antecedents to differentiation strategy in the exporting SME," International Business Review, Elsevier, vol. 29(6).
    15. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    16. Karaosmanoglu, Elif & Altinigne, Nesenur & Isiksal, Didem Gamze, 2016. "CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity," Journal of Business Research, Elsevier, vol. 69(10), pages 4161-4167.
    17. Malhotra, Shavin & Lin, Xiaohua & Farrell, Carlyle, 2016. "Cross-national uncertainty and level of control in cross-border acquisitions: A comparison of Latin American and U.S. multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1993-2004.
    18. Rizwan Ullah Khan & Yashar Salamzadeh & Hiroko Kawamorita & Gabor Rethi, 2021. "Entrepreneurial Orientation and Small and Medium-sized Enterprises’ Performance; Does ‘Access to Finance’ Moderate the Relation in Emerging Economies?," Vision, , vol. 25(1), pages 88-102, March.
    19. Andonova, Veneta & Ruíz-Pava, Guillermo, 2016. "The role of industry factors and intangible assets in company performance in Colombia," Journal of Business Research, Elsevier, vol. 69(10), pages 4377-4384.
    20. Jin, Yao “Henry” & Fawcett, S.E. & Fawcett, A.D. & Swanson, David, 2019. "Collaborative capability and organizational performance: Assessing strategic choice and purity," International Journal of Production Economics, Elsevier, vol. 214(C), pages 139-150.
    21. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.
    22. Natalia Bannikova & Andrei Baydakov & Svetlana Vaytsekhovskaya, 2015. "Identification of Strategic Alternatives in Agribusiness," Modern Applied Science, Canadian Center of Science and Education, vol. 9(4), pages 344-344, April.
    23. Linton, Gabriel & Kask, Johan, 2017. "Configurations of entrepreneurial orientation and competitive strategy for high performance," Journal of Business Research, Elsevier, vol. 70(C), pages 168-176.
    24. Bianchi, Constanza & Wickramasekera, Rumintha, 2016. "Antecedents of SME export intensity in a Latin American Market," Journal of Business Research, Elsevier, vol. 69(10), pages 4368-4376.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brenes, Esteban R. & Ciravegna, Luciano & Pichardo, Caleb A., 2016. "Examining the strategy-performance link of Latin American businesses – a configurational approach," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), December.
    2. Acquaah, Moses & Yasai-Ardekani, Masoud, 2008. "Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa," Journal of Business Research, Elsevier, vol. 61(4), pages 346-354, April.
    3. Cuervo-Cazurra, Alvaro, 2016. "Multilatinas as sources of new research insights: The learning and escape drivers of international expansion," Journal of Business Research, Elsevier, vol. 69(6), pages 1963-1972.
    4. Brenes, Esteban R. & Ciravegna, Luciano & Marcotte, Patrick, 2016. "Assessing agri-business firms' performances: Organizational and marketing business models of high/low sales and ROE outcomes," Journal of Business Research, Elsevier, vol. 69(9), pages 3415-3426.
    5. Brenes, Esteban R. & Ciravegna, Luciano & Acuña, Joseph, 2020. "Differentiation strategies in agribusiness – A configurational approach," Journal of Business Research, Elsevier, vol. 119(C), pages 522-539.
    6. Carneiro, Jorge & Brenes, Esteban R., 2014. "Latin American firms competing in the global economy," Journal of Business Research, Elsevier, vol. 67(5), pages 831-836.
    7. Eren Durmus Ozdemir & Saime Mecikoglu, 2016. "A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 31-43, June.
    8. Alvaro Cuervo-Cazurra & Luis Alfonso Dau, 2009. "Structural Reform and Firm Exports," Management International Review, Springer, vol. 49(4), pages 479-507, September.
    9. Ahmed Agyapong & Kofi Amanor & Kofi Poku, 2016. "Antecedents To The Implementation Of Hybrid Strategy In A Dynamic Business Environment — An Econometric Analysis Of Business Decisions In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-24, December.
    10. Brenes, Esteban R. & Haar, Jerry & Requena, Bernardo, 2009. "Latin America: Environmental and firm-level challenges," Journal of Business Research, Elsevier, vol. 62(9), pages 849-853, September.
    11. Acquaah, Moses, 2009. "International joint venture partner origin, strategic choice, and performance: A comparative analysis in an emerging economy in Africa," Journal of International Management, Elsevier, vol. 15(1), pages 46-60, March.
    12. Ciravegna, Luciano & Lopez, Luis & Kundu, Sumit, 2014. "Country of origin and network effects on internationalization: A comparative study of SMEs from an emerging and developed economy," Journal of Business Research, Elsevier, vol. 67(5), pages 916-923.
    13. Brenes, Esteban R. & Ciravegna, Luciano & Pichardo, Caleb A., 2019. "Managing institutional voids: A configurational approach to understanding high performance antecedents," Journal of Business Research, Elsevier, vol. 105(C), pages 345-358.
    14. Cuervo-Cazurra, Alvaro, 2008. "The multinationalization of developing country MNEs: The case of multilatinas," Journal of International Management, Elsevier, vol. 14(2), pages 138-154, June.
    15. Šárka Zapletalová, 2016. "Competitive Strategies: A New Perspective on the Internationalization of the Czech Enterprises," Working Papers 0035, Silesian University, School of Business Administration.
    16. José Ernesto Amorós & María Soledad Etchebarne & Isabel Torres Zapata & Christian Felzensztein, 2015. "International entrepreneurial firms in Chile: an exploratory profile," Serie Working Papers 29, Universidad del Desarrollo, School of Business and Economics.
    17. Cardoza, Guillermo & Fornes, Gaston & Farber, Vanina & Gonzalez Duarte, Roberto & Ruiz Gutierrez, Jaime, 2016. "Barriers and public policies affecting the international expansion of Latin American SMEs: Evidence from Brazil, Colombia, and Peru," Journal of Business Research, Elsevier, vol. 69(6), pages 2030-2039.
    18. BarNir, Anat & Gallaugher, John M. & Auger, Pat, 2003. "Business process digitization, strategy, and the impact of firm age and size: the case of the magazine publishing industry," Journal of Business Venturing, Elsevier, vol. 18(6), pages 789-814, November.
    19. Carlos M. F-JARDON & Miguel GONZALEZ-LOUREIRO, 2013. "Human Capital as Source for Sustained Competitive Advantages in SMEs: A Core Competencies Approach," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 255-276, December.
    20. Amorós, José Ernesto & Etchebarne, María Soledad & Zapata, Isabel Torres & Felzensztein, Christian, 2016. "International entrepreneurial firms in Chile: An exploratory profile," Journal of Business Research, Elsevier, vol. 69(6), pages 2052-2060.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:847-855. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: http://www.elsevier.com/locate/jbusres .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.