The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan
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- repec:bbz:fcpbbr:v:9:y:2012:i:3:p:119-140 is not listed on IDEAS
- Wakamatsu, Hiroki, 2012. "The Impact of the MSC certification on the Japanese fisheries: Case of the Kyoto Flathead Flounder Danish Seine Fishery," MPRA Paper 42505, University Library of Munich, Germany, revised 09 Nov 2012.
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KeywordsBrand equity Shore fish Mackerel Japan;
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