Personality-and-culture: The case of national extraversion and word-of-mouth
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- Pornpitakpan, Chanthika, 2000. "Trade in Thailand: A three-way cultural comparison," Business Horizons, Elsevier, vol. 43(2), pages 61-70.
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- Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 83-95, June.
- Scholderer, Joachim & Grunert, Klaus G. & Brunso, Karen, 2005. "A procedure for eliminating additive bias from cross-cultural survey data," Journal of Business Research, Elsevier, vol. 58(1), pages 72-78, January.
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