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The impact of female dominance on business resilience: A technology adoption perspective

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  • Kamaha Njiwa, Marinette
  • Atif, Muhammad
  • Arshad, Muhammad
  • Mirza, Nawazish

Abstract

This study explores the relationship between women entrepreneurship and business resilience, the moderation of pre-crisis and during-crisis technology adoption, and female representation in top management in the aforementioned relationship. Building on the “mom-cession” theory, the authors propose an integrated multiple-moderation model to understand the boundary conditions that can reduce the negative effect of female dominance on business resilience. Using a sample of 9035 firms across 24 countries and employing a structural equation modeling technique for model testing, this study found a negative relationship between female dominance and business resilience. Female-dominated firms led by female top managers exhibited lower business resilience. The results showed that firms' pre- and post-COVID-19 technology adoption moderated the negative relationship between female dominance and business resilience such that this relationship was weaker for firms that had already adopted technology before COVID-19 and stronger for firms that adopted technology only during COVID-19.

Suggested Citation

  • Kamaha Njiwa, Marinette & Atif, Muhammad & Arshad, Muhammad & Mirza, Nawazish, 2023. "The impact of female dominance on business resilience: A technology adoption perspective," Journal of Business Research, Elsevier, vol. 161(C).
    • Handle: RePEc:eee:jbrese:v:161:y:2023:i:c:s0148296323002047
    DOI: 10.1016/j.jbusres.2023.113846
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    2. Kumar, Aman & Shankar, Amit, 2024. "Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).

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