Competence needs in the wood-based construction industry in Norway

The Norwegian wood industry is transitioning towards a greener economy. This study investigates the changing competence needs in the wood industry and how these changes affect recruitment. We analyze a total of 497 job advertisements from 2012 to 2022 to identify the demand for different competencies. In general, the job ads had tripled their size, including an increase in the number of different competence types required. We find a consistent high demand for technical competences across a high share of the job ads in both 2012 and 2022, but generic skills, such as teamwork, flexibility and writing and speaking skills are given more weight in the ads from 2022. Environmental awareness and commitment are new types of competences in demand, as well as knowledge on sustainable raw materials and resources. The industry also faces challenges in recruiting qualified personnel, particularly those with vocational diplomas. Companies thus adapt their recruitment strategies, by softening the formal competence requirements in the ads and offering more on-the-job training opportunities. Firms aim to enhance competitiveness and innovation by incorporating vocational expertise, but operational pressures often overtake them, leading to the deprioritization of new competencies. The wood industry is actively preparing for a green transition by attracting and retaining talent with necessary skills and attitudes and providing on-the-job training to secure the necessary technical expertise.