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Consumer Willingness to Pay for Tennessee Beef

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  • Dobbs, Leah Moore
  • Jensen, Kimberly L.
  • Leffew, Megan Bruch
  • English, Burton C.
  • Lambert, Dayton M.
  • Clark, Christopher D.

Abstract

This study examines willingness to pay (WTP) for beef produced in Tennessee among consumers in five metropolitan areas. Consumers who prefer grain-fed, flavorful beef are willing to pay more for Tennessee beef steaks, while price conscious consumers and those who shop at big box stores are willing to pay less. Consumers who value freshness, safety, and natural products are willing to pay more for Tennessee ground beef. Preferences for grass-fed beef, lower prices, and ease of preparation influence the types of outlets where consumers anticipate purchasing Tennessee beef products.

Suggested Citation

  • Dobbs, Leah Moore & Jensen, Kimberly L. & Leffew, Megan Bruch & English, Burton C. & Lambert, Dayton M. & Clark, Christopher D., 2016. "Consumer Willingness to Pay for Tennessee Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    • Handle: RePEc:ags:jlofdr:240768
    DOI: 10.22004/ag.econ.240768
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    Cited by:

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    2. Merritt, Meagan G. & Delong, Karen Lewis & Griffith, Andrew P. & Jensen, Kimberly L., 2018. "Consumer Willingness To Pay For Tennessee Certified Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(2), pages 233-254, May.
    3. Lettie C. McKay & Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Christopher N. Boyer & Dayton M. Lambert, 2019. "Estimating restaurant willingness to pay for local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(4), pages 610-624, October.
    4. McKay, Lettie & DeLong, Karen L. & Jensen, Kimberly L. & Griffith, Andrew P. & Boyer, Christopher N., 2018. "Restaurants’ Willingness to Pay for Tennessee Certified Beef," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266578, Southern Agricultural Economics Association.
    5. Velandia, Margarita & Jensen, Kimberly & DeLong, Karen L. & Wszelaki, Annette & Rihn, Alicia, 2020. "Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.
    6. Lacy, Katherine & Ward, Ruby & Bordigioni, Malieka & Emm, Staci & Allen, Karin & Whyte, Anne, 2021. "Issues and Implications of New Conversations Around Meat Supply in the West," Western Economics Forum, Western Agricultural Economics Association, vol. 19(1), June.
    7. Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Elizabeth McLeod, 2019. "Beef cattle farmers’ marketing preferences for selling local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(3), pages 343-357, July.
    8. Picardy, Jamie Ann & Cash, Sean B. & Peters, Christian, . "Uncommon Alternative: Consumers’ Willingness to Pay for Niche Pork Tenderloin in New England," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).
    9. Yiwen Yang & PingSun Leung & Chu‐wei Tseng, 2022. "Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2261-2274, September.
    10. DeLong, Karen L. & Jensen, Kimberly L. & Upendram, Sreedhar & Eckelkamp, Elizabeth, . "Consumer Preferences for Tennessee Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).
    11. DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).

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