IDEAS home Printed from
   My bibliography  Save this article

The Beef Industry In Transition: Current Status And Strategic Options


  • Singley, Rodger
  • Wachenheim, Cheryl J.


In recent years, the U.S. beef industry has lost a significant portion of its historically dominant market share, due both to changes in consumer preferences and to an increase in the price of beef relative to pork and poultry. Changes within the beef industry to improve its competitive position have been slow and relatively unsuccessful. Challenges faced by the industry include a fragmented marketing channel and mistrust among its many participants, lack of specificity in product quality evaluation, and a lengthy and complex production cycle. Future success in maintaining or gaining market share will depend upon the availability of timely information, including forecasts of consumer demand, and the development of incentives to encourage effective behavior by all channel entities to meet this demand. Branded products have been utilized in other sectors of the agricultural industry and have increased consumer demand while also providing production and marketing incentives to align the behavior of channel participants. Industry coordination supporting branded fresh beef products is also a viable option for the beef industry.

Suggested Citation

  • Singley, Rodger & Wachenheim, Cheryl J., 1999. "The Beef Industry In Transition: Current Status And Strategic Options," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 17(1).
  • Handle: RePEc:ags:jloagb:14680

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. X. M. Gao & Thomas Spreen, 1994. "A Microeconometric Analysis of the U.S. Meat Demand," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 42(3), pages 397-412, November.
    2. Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation of Importance Ratings of Meat Attributes by Louisiana and Texas Consumers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 636-643, December.
    3. Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation Of Importance Ratings Of Meat Attributes By Louisiana And Texas Consumers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
    4. Piedra, Mario A. & Schupp, Alvin R. & Montgomery, Donna E., 1995. "Household Perceptions Of The Nutritional Labeling Of Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(2), September.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Sans, Pierre & de Fontguyon, Guy, 2008. "The Beef Industry in France: Gearing Up to Demand?," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 09.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jloagb:14680. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.