New Insight Of Chinese Livestock Consumer
This paper overviews the development of Chinese livestock market. Based on a consumer preferences survey, a series of ordered probit models is developed to estimate Chinese consumers' preferences on the attributes of frozen and chilled livestock products. Keywords: Chinese livestock market, consumers' preferences, ordered probit model, attributes
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- Wang, Qingbin & Fuller, Frank H. & Hayes, Dermot J. & Halbrendt, Catherine K., 1998.
"Chinese Consumer Demand For Animal Products And Implications For U.S. Pork And Poultry Exports,"
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