Chinese Consumers' Preferences for Livestock Products
This research surveyed over 784 Chinese consumers in Shanghai and Nanjing in 2001 and 2002, evaluating their preferences for livestock product attributes using ordered-probit models and factor analyses. Empirical results confirm the heterogeneity of Chinese livestock retail markets and suggest that livestock distributors should focus on Chinese female consumers and young consumers considering cooking convenience as a key attribute. Chinese consumers with higher incomes placed less importance on product price and shopping environment and more importance on product quality and brand name. Highly-educated Chinese consumers placed more importance on the brand name attribute. Our findings also indicate that it is crucial for U.S. livestock exporters to create an excellent external product image such as brand name, packaging, cooking convenience and shopping environment. Marketing strategies to consider include building a brand name for livestock products, designing attractive packaging with suitable size, making products easy to cook and creating a comfortable shopping environment.
Volume (Year): 08 (2005)
Issue (Month): 04 ()
|Contact details of provider:|| Postal: |
Phone: 1 (202) 429-1610
Web page: http://www.ifama.org
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Chen, Kevin Z. & Ali, Murad & Veeman, Michele M. & Unterschultz, James R. & Le, Theresa, 2002. "Relative Importance Rankings For Pork Attributes By Asian-Origin Consumers In California: Applying An Ordered Probit Model To A Choice-Based Sample," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
- Qin, Xiang Dong & Peng, Xuehua & Marchant, Mary A., 2002. "New Insight Of Chinese Livestock Consumer," 2002 Annual meeting, July 28-31, Long Beach, CA 19806, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation Of Importance Ratings Of Meat Attributes By Louisiana And Texas Consumers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:8134. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.