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Motivations To Participate In Collective Agricultural Marketing In Hungary

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  • Toth, Aniko
  • Forgacs, Csaba
  • Ferto, Imre

Abstract

The paper investigates the motivations of players within agri-food chain to participate in collective agricultural marketing actions using a survey. Our main findings are follows. Estimations show that being member in a lobby group positively influences the participation in collective agricultural marketing programs. Financial support, product developing, finding partner contacts with marketing chains and new partners have strong positive effect in the satisfaction in collective agricultural actions. Finally, membership of a lobby group and the size of firms or associations have positive impact on the willingness to pay for collective marketing actions.

Suggested Citation

  • Toth, Aniko & Forgacs, Csaba & Ferto, Imre, 2011. "Motivations To Participate In Collective Agricultural Marketing In Hungary," Economics of Agriculture, Institute of Agricultural Economics, vol. 58(01).
    • Handle: RePEc:ags:iepeoa:244813
    DOI: 10.22004/ag.econ.244813
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    References listed on IDEAS

    as
    1. Daniel Pick, 2008. "Geographical Indications and the Competitive Provision of Quality in Agricultural Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(3), pages 794-812.
    2. Bingen, Jim & Serrano, Alex & Howard, Julie, 2003. "Linking farmers to markets: different approaches to human capital development," Food Policy, Elsevier, vol. 28(4), pages 405-419, August.
    3. Kruijssen, Froukje & Keizer, Menno & Giuliani, Alessandra, 2009. "Collective action for small-scale producers of agricultural biodiversity products," Food Policy, Elsevier, vol. 34(1), pages 46-52, February.
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