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Measuring Consumers' Attachment to Geographical Indications


  • Hassan Daniel

    (Toulouse School of Economics (GREMAQ-INRA))

  • Monier-Dilhan Sylvette

    (Toulouse School of Economics (GREMAQ-INRA))

  • Orozco Valérie

    (Toulouse School of Economics (GREMAQ-INRA))


Geographical Indications (GIs) are considered as upmarket products because they are based on tradition and convey information about their geographical origin. Otherwise, the limitation of the geographical areas devoted to GIs and the exclusivity they benefit on the product lead to suspicions of monopoly power. Quality and market power should however reflect a stronger attachment, making consumers less price sensitive than for standard goods. This research aims to compare theses conjectures to empirical measures concerning the French cheese market. Price elasticities are computed from a demand model on 21 products, 11 Protected Designation of Origin (PDO) products and 10 non PDOs. The results are counterintuitive, PDOs being as price elastic as or more price elastic than standard products. This finding thus challenges the widespread idea that PDOs systematically correspond to high quality. It also has important implications in terms of competition policy, showing that PDO cheeses suppliers cannot decide on price increases without suffering large reductions in demand.

Suggested Citation

  • Hassan Daniel & Monier-Dilhan Sylvette & Orozco Valérie, 2011. "Measuring Consumers' Attachment to Geographical Indications," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-30, June.
  • Handle: RePEc:bpj:bjafio:v:9:y:2011:i:1:n:5

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    References listed on IDEAS

    1. Daniel Hassan & Sylvette Monier-Dilhan, 2006. "National brands and store brands: Competition through public quality labels," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 21-30.
    2. Daniel Pick, 2008. "Geographical Indications and the Competitive Provision of Quality in Agricultural Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(3), pages 794-812.
    3. G. E. Evans & Michael Blakeney, 2006. "The Protection of Geographical Indications After Doha: Quo Vadis?," Journal of International Economic Law, Oxford University Press, vol. 9(3), pages 575-614, September.
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    Cited by:

    1. Jianyu Yu & Zohra Bouamra-Mechemache, 2016. "Production standards, competition and vertical relationship," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 43(1), pages 79-111.

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