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Effects of alternative elicitation formats in discrete choice experiments

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  • Scheufele, Gabriela
  • Bennett, Jeff

Abstract

An elicitation format prevalently applied in discrete choice experiments (DCE) is to offer each respondent a sequence of choice tasks containing more than two choice options. However, empirical evidence indicates that repeated choice tasks influence choice outcomes through order effects. The study reported in this article employs a split sample approach based on field surveys to expand the research on effects of repeated-binary DCE elicitation formats. A single-binary elicitation format is used as the baseline. Our results indicate that choice outcomes may vary across the single-binary and repeated-binary elicitation formats. The choice between the two elicitation formats may imply a trade-off between decreased choice precision in the single-binary and order effects that may be explained by strategic misrepresentation of preferences, cost uncertainty effects and reference effects in the repeated-binary elicitation format.

Suggested Citation

  • Scheufele, Gabriela & Bennett, Jeff, 2013. "Effects of alternative elicitation formats in discrete choice experiments," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 57(2), pages 1-20.
    • Handle: RePEc:ags:aareaj:241869
    DOI: 10.22004/ag.econ.241869
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    2. Gabriela Scheufele & Jeff Bennett, 2010. "Ordering effects and strategic response in discrete choice experiments," Environmental Economics Research Hub Research Reports 1093, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
    3. Sang Hyeon Lee & Doo Bong Han & Vincenzina Caputo & Rodolfo M. Nayga Jr., 2015. "Consumers’ Valuation for a Reduced Salt Product: A Nonhypothetical Choice Experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 563-582, December.
    4. Ihli, Hanna Julia & Musshoff, Oliver, 2013. "Understanding the Investment Behavior of Ugandan Smallholder Farmers: An Experimental Analysis," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150331, Agricultural and Applied Economics Association.
    5. Baker, Rick & Ruting, Brad, 2014. "Environmental Policy Analysis: A Guide to Non‑Market Valuation," 2014 Conference (58th), February 4-7, 2014, Port Macquarie, Australia 165810, Australian Agricultural and Resource Economics Society.
    6. McNair, Ben J. & Bennett, Jeff & Hensher, David A., 2011. "A comparison of responses to single and repeated discrete choice questions," Resource and Energy Economics, Elsevier, vol. 33(3), pages 554-571, September.
    7. Ihli, Hanna Julia & Chiputwa, Brian & Musshoff, Oliver, 2013. "Do Changing Probabilities or Payoffs in Lottery-Choice Experiments Matter? Evidence from Rural Uganda," GlobalFood Discussion Papers 158146, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    8. McCartney, Abbie & Cleland, Jonelle, 2010. "Choice Experiment Framing and Incentive Compatibility: observations from public focus groups," Research Reports 107575, Australian National University, Environmental Economics Research Hub.
    9. Tenaw G. Abate & Morten R. Mørkbak & Søren B. Olsen, 2018. "Inducing value and institutional learning effects in stated choice experiments using advanced disclosure and instructional choice set treatments," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 339-351, May.
    10. Mikolaj Czajkowski & Marek Giergiczny & William H. Greene, 2014. "Learning and Fatigue Effects Revisited: Investigating the Effects of Accounting for Unobservable Preference and Scale Heterogeneity," Land Economics, University of Wisconsin Press, vol. 90(2), pages 324-351.
    11. Tomas Badura & Silvia Ferrini & Michael Burton & Amy Binner & Ian J. Bateman, 2020. "Using Individualised Choice Maps to Capture the Spatial Dimensions of Value Within Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 75(2), pages 297-322, February.
    12. Zawojska, Ewa & Gastineau, Pascal & Mahieu, Pierre-Alexandre & Cheze, Benoit & Paris, Anthony, 2021. "Measuring policy consequentiality perceptions in stated preference surveys," 2021 Annual Meeting, August 1-3, Austin, Texas 313977, Agricultural and Applied Economics Association.
    13. Ihli, Hanna Julia & Musshoff, Oliver, 2013. "Investment Behavior of Ugandan Smallholder Farmers: An Experimental Analysis," GlobalFood Discussion Papers 154775, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    14. Gabriela Scheufele & Jeff Bennett, 2012. "Response Strategies and Learning in Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(3), pages 435-453, July.
    15. Christian A. Vossler & Ewa Zawojska, 2018. "Toward a better understanding of elicitation effects in stated preference studies," Working Papers 2018-01, University of Tennessee, Department of Economics.
    16. Mikołaj Czajkowski & Marek Giergiczny & William H. Greene, 2012. "Learning and Fatigue Effects Revisited. The Impact of Accounting for Unobservable Preference and Scale Heterogeneity on Perceived Ordering Effects in Multiple Choice Task Discrete Choice Experiments," Working Papers 2012-08, Faculty of Economic Sciences, University of Warsaw.

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