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Effects of alternative elicitation formats in discrete choice experiments

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  • Gabriela Scheufele
  • Jeff Bennett

Abstract

An elicitation format prevalently applied in DCE is to offer each respondent a sequence of choice tasks containing more than two choice options. However, empirical evidence indicates that repeated choice tasks influence choice behavior through institutional learning, fatigue, value learning, and strategic response. The study reported in this paper employs a split sample approach based on field surveys using a single binary elicitation format with a majority vote implementation as the baseline to expand the research on effects of sequential binary DCE formats. We provide evidence for effects caused by institutional learning and either strategic behavior or value learning after respondents answered repeated choice questions. However, we did not find any indications for strategic behavior caused by awareness of having multiple choices. The choice between a sequential and a single elicitation format may thus imply a trade-off between decreased choice accuracy and potentially increased strategic behavior due to an incentive incompatible mechanism. Further research is needed to explore strategic behavior induced by incentive incompatible elicitation formats using alternative approaches that are not compromised by a confounded baseline, that facilitate the differentiation between value learning and strategic behavior, and that allow the use of less restrictive model specifications. Such research should also investigate the effects of varying incentives induced by the order in which choice questions are presented to respondents.
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Suggested Citation

  • Gabriela Scheufele & Jeff Bennett, 2013. "Effects of alternative elicitation formats in discrete choice experiments," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 57(2), pages 214-233, April.
    • Handle: RePEc:bla:ajarec:v:57:y:2013:i:2:p:214-233
    DOI: 10.1111/ajar.2013.57.issue-2
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    Cited by:

    1. Scheufele, Gabriela & Bennett, Jeffrey W., 2010. "Ordering effects and strategic response in discrete choice experiments," Research Reports 107743, Australian National University, Environmental Economics Research Hub.
    2. Ihli, Hanna Julia & Musshoff, Oliver, 2013. "Understanding the Investment Behavior of Ugandan Smallholder Farmers: An Experimental Analysis," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150331, Agricultural and Applied Economics Association.
    3. Mikolaj Czajkowski & Marek Giergiczny & William H. Greene, 2014. "Learning and Fatigue Effects Revisited: Investigating the Effects of Accounting for Unobservable Preference and Scale Heterogeneity," Land Economics, University of Wisconsin Press, vol. 90(2), pages 324-351.
    4. Ihli, Hanna Julia & Chiputwa, Brian & Musshoff, Oliver, 2013. "Do Changing Probabilities or Payoffs in Lottery-Choice Experiments Matter? Evidence from Rural Uganda," GlobalFood Discussion Papers 158146, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    5. Mikolaj Czajkowski & Anna Barczak & Wiktor Budzinski & Marek Giergiczny & Nick Hanley, 2014. "Within- and between- sample tests of preference stability and willingness to pay for forest management," Discussion Papers in Environment and Development Economics 2014-06, University of St. Andrews, School of Geography and Sustainable Development.
    6. Baker, Rick & Ruting, Brad, 2014. "Environmental Policy Analysis: A Guide to Non‑Market Valuation," 2014 Conference (58th), February 4-7, 2014, Port Macquarie, Australia 165810, Australian Agricultural and Resource Economics Society.
    7. Tenaw G. Abate & Morten R. Mørkbak & Søren B. Olsen, 2018. "Inducing value and institutional learning effects in stated choice experiments using advanced disclosure and instructional choice set treatments," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 339-351, May.
    8. McNair, Ben J. & Bennett, Jeff & Hensher, David A., 2011. "A comparison of responses to single and repeated discrete choice questions," Resource and Energy Economics, Elsevier, vol. 33(3), pages 554-571, September.
    9. Zawojska, Ewa & Gastineau, Pascal & Mahieu, Pierre-Alexandre & Cheze, Benoit & Paris, Anthony, 2021. "Measuring policy consequentiality perceptions in stated preference surveys," 2021 Annual Meeting, August 1-3, Austin, Texas 313977, Agricultural and Applied Economics Association.
    10. Christian A. Vossler & Ewa Zawojska, 2018. "Toward a better understanding of elicitation effects in stated preference studies," Working Papers 2018-01, University of Tennessee, Department of Economics.
    11. Sang Hyeon Lee & Doo Bong Han & Vincenzina Caputo & Rodolfo M. Nayga Jr., 2015. "Consumers’ Valuation for a Reduced Salt Product: A Nonhypothetical Choice Experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 563-582, December.
    12. McCartney, Abbie & Cleland, Jonelle, 2010. "Choice Experiment Framing and Incentive Compatibility: observations from public focus groups," Research Reports 107575, Australian National University, Environmental Economics Research Hub.
    13. Ihli, Hanna Julia & Musshoff, Oliver, 2013. "Investment Behavior of Ugandan Smallholder Farmers: An Experimental Analysis," GlobalFood Discussion Papers 154775, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    14. Mikołaj Czajkowski & Marek Giergiczny & William H. Greene, 2012. "Learning and Fatigue Effects Revisited. The Impact of Accounting for Unobservable Preference and Scale Heterogeneity on Perceived Ordering Effects in Multiple Choice Task Discrete Choice Experiments," Working Papers 2012-08, Faculty of Economic Sciences, University of Warsaw.
    15. Gabriela Scheufele & Jeff Bennett, 2012. "Response Strategies and Learning in Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(3), pages 435-453, July.
    16. Tomas Badura & Silvia Ferrini & Michael Burton & Amy Binner & Ian J. Bateman, 2020. "Using Individualised Choice Maps to Capture the Spatial Dimensions of Value Within Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 75(2), pages 297-322, February.

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