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Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants

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  1. Vasundhara Sharma & Ashish Agarwal & Anitesh Barua, 2025. "Demand-Side Effects of Open Innovation: The Case of Cryptocurrency Forking," Management Science, INFORMS, vol. 71(8), pages 7136-7160, August.
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  5. Bradley T. Shapiro, 2020. "Advertising in Health Insurance Markets," Marketing Science, INFORMS, vol. 39(3), pages 587-611, May.
  6. Ching, Andrew T. & Hermosilla, Manuel & Liu, Qiang, 2019. "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, vol. 13(1), pages 1-1–76, December.
  7. Erfan Loghmani & Ali Goli, 2026. "Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising," Marketing Science, INFORMS, vol. 45(1), pages 159-174, January.
  8. Jin, Haofeng, 2022. "The effect of overspending on tariff choices and customer churn: Evidence from mobile plan choices," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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  12. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
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  14. Carey, Colleen & Lieber, Ethan M.J. & Miller, Sarah, 2021. "Drug firms’ payments and physicians’ prescribing behavior in Medicare Part D," Journal of Public Economics, Elsevier, vol. 197(C).
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  16. Yuta Hino & Fumiko Takeda, 2020. "Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals," Sport Management Review, Taylor & Francis Journals, vol. 23(3), pages 401-413, July.
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  18. Pinar Yildirim & Andrei Simonov & Maria Petrova & Ricardo Perez-Truglia, 2024. "Are Political and Charitable Giving Substitutes? Evidence from the United States," Management Science, INFORMS, vol. 70(11), pages 8030-8043, November.
  19. Anna E. Tuchman, 2019. "Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising," Marketing Science, INFORMS, vol. 38(6), pages 994-1022, November.
  20. Lee, Chung-Ying, 2020. "Pricing strategy and moral hazard: Copay coupons in pharmaceuticals," International Journal of Industrial Organization, Elsevier, vol. 70(C).
  21. Cheng He & O. Cem Ozturk & Chris Gu & Pradeep K. Chintagunta, 2023. "Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions," Management Science, INFORMS, vol. 69(12), pages 7759-7783, December.
  22. Baggio, Michele & Chong, Alberto, 2020. "Recreational marijuana laws and junk food consumption," Economics & Human Biology, Elsevier, vol. 39(C).
  23. Alpert, Abby & Lakdawalla, Darius & Sood, Neeraj, 2023. "Prescription drug advertising and drug utilization: The role of Medicare Part D," Journal of Public Economics, Elsevier, vol. 221(C).
  24. Xiang Hui & Meng Liu & Tat Chan, 2023. "Targeted incentives, broad impacts: Evidence from an E-commerce platform," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 493-517, December.
  25. Dubois, Pierre & Majewska, Gosia, 2022. "Mergers and Advertising in the Pharmaceutical Industry," CEPR Discussion Papers 17658, Centre for Economic Policy Research.
  26. T. Tony Ke & Song Lin, 2020. "Informational Complementarity," Management Science, INFORMS, vol. 66(8), pages 3699-3716, August.
  27. Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.
  28. Wu, Huamin & Li, Guo & Zheng, Hong & Zhang, Xuefeng, 2022. "Contingent channel strategies for combating brand spillover in a co-opetitive supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  29. Masiero, Giuliano & Steinbach, Sandro, 2020. "Happy Pills? Mental Health Effects of the Dramatic Increase of Antidepressant Use," IZA Discussion Papers 13727, IZA Network @ LISER.
  30. Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022. "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, vol. 14(3), pages 488-526, July.
  31. Guler, Ali Umut, 2023. "Category expansion through cross-channel demand spillovers," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 629-658.
  32. Suppliet, Moritz, 2020. "Umbrella branding in pharmaceutical markets," Journal of Health Economics, Elsevier, vol. 73(C).
  33. Callejas, Jerónimo & Mohapatra, Debi Prasad, 2021. "Welfare effects of public procurement of medicines: Evidence from Ecuador," International Journal of Industrial Organization, Elsevier, vol. 75(C).
  34. Bradley T. Shapiro, 2018. "Informational Shocks, Off-Label Prescribing, and the Effects of Physician Detailing," Management Science, INFORMS, vol. 64(12), pages 5925-5945, December.
  35. Elisabeth Honka & Stephan Seiler & Raluca Ursu, 2023. "Consumer Search: What Can We Learn from Pre-Purchase Data?," CESifo Working Paper Series 10786, CESifo.
  36. Ambarish Chandra & Matthew Weinberg, 2018. "How Does Advertising Depend on Competition? Evidence from U.S. Brewing," Management Science, INFORMS, vol. 64(11), pages 5132-5148, November.
  37. Brian Jonghwan Lee, 2024. "Bankruptcy Lawyers and Credit Recovery," Working Papers 24-10, Federal Reserve Bank of Philadelphia.
  38. Rahman, Rajib, 2025. "Firms’ Advertising Strategies and Effectiveness of Traditional Advertising under Sugar Sweetened Beverage (SSB) Tax Policy," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360968, Agricultural and Applied Economics Association.
  39. Naoki Aizawa & You Suk Kim, 2020. "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers 27695, National Bureau of Economic Research, Inc.
  40. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
  41. Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
  42. Ruichang Lu & Qiaowei Shen & Tenghui Wang & Xiaojun Zhang, 2022. "Frenemies: Corporate Advertising Under Common Ownership," Management Science, INFORMS, vol. 68(6), pages 4645-4669, June.
  43. Ding, Hui & Chen, Yiwei & Yu, Min & Zhong, Jieming & Hu, Ruying & Chen, Xiangyu & Wang, Chunmei & Xie, Kaixu & Eggleston, Karen, 2021. "The Effects of Chronic Disease Management in Primary Health Care: Evidence from Rural China," Journal of Health Economics, Elsevier, vol. 80(C).
  44. Andrey Simonov & Szymon K. Sacher & Jean-Pierre H. Dubé & Shirsho Biswas, 2020. "The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic," NBER Working Papers 27237, National Bureau of Economic Research, Inc.
  45. Cheng He & O. Cem Ozturk & Chris Gu & Jorge Mario Silva-Risso, 2021. "The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?," Marketing Science, INFORMS, vol. 40(1), pages 80-100, January.
  46. Xing Li & Wesley R. Hartmann & Tomomichi Amano, 2024. "Preference Externality Estimators: A Comparison of Border Approaches and IVs," Management Science, INFORMS, vol. 70(11), pages 7892-7910, November.
  47. Liu, Qiang & Yu, Siyi & Wen, Siqi & Cai, Yong, 2026. "Book Chapter: Pharmaceutical Pricing," SocArXiv vsb8j_v1, Center for Open Science.
  48. Sylvia Hristakeva & Julie Holland Mortimer, 2023. "Price Dispersion and Legacy Discounts in the National Television Advertising Market," Marketing Science, INFORMS, vol. 42(6), pages 1162-1183, November.
  49. W. Jason Choi & Qihong Liu & Jiwoong Shin, 2024. "Predictive Analytics and Ship-Then-Shop Subscription," Management Science, INFORMS, vol. 70(2), pages 1012-1028, February.
  50. Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2022. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift," Marketing Science, INFORMS, vol. 41(5), pages 873-895, September.
  51. Yin, Nina, 2023. "Pharmaceuticals, incremental innovation and market exclusivity," International Journal of Industrial Organization, Elsevier, vol. 87(C).
  52. Ali Goli & Simha Mummalaneni & Pradeep K. Chintagunta & Sanjay K. Dhar, 2022. "Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales," Marketing Science, INFORMS, vol. 41(6), pages 1163-1180, November.
  53. Zemin (Zachary) Zhong & Wenyu Zhou & Jiewei Li & Peng Li, 2026. "Regional Poverty Alleviation Partnership and E-Commerce Trade," Marketing Science, INFORMS, vol. 45(1), pages 15-33, January.
  54. Jennifer Kao, 2025. "Information Disclosure and Competitive Dynamics: Evidence from the Pharmaceutical Industry," Management Science, INFORMS, vol. 71(7), pages 5948-5970, July.
  55. Ilya Morozov & Anna Tuchman, 2024. "Where Does Advertising Content Lead You? We Created a Bookstore to Find Out," Marketing Science, INFORMS, vol. 43(5), pages 986-1001, September.
  56. Chen He & Tobias J. Klein, 2023. "Advertising as a Reminder: Evidence from the Dutch State Lottery," Marketing Science, INFORMS, vol. 42(5), pages 892-909, September.
  57. Honka, Elisabeth & Seiler, Stephan & Ursu, Raluca, 2024. "Consumer search: What can we learn from pre-purchase data?," Journal of Retailing, Elsevier, vol. 100(1), pages 114-129.
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  60. Giuliano Masiero & Fabrizio Mazzonna & Olaf Verbeek, 2018. "What drives the rise of antidepressant consumption? Evidence from Switzerland," IdEP Economic Papers 1801, USI Università della Svizzera italiana.
  61. Jingchuan Pu & Young Kwark & Sang Pil Han & Qiang Ye & Bin Gu, 2024. "Uncertainty Reduction vs. Reciprocity: Understanding the Effect of a Platform-Initiated Reviewer Incentive Program on Regular Ratings," Information Systems Research, INFORMS, vol. 35(3), pages 1363-1381, September.
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