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Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

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Cited by:

  1. R. Ferrentino & M. T. Cuomo & C. Boniello, 2016. "On the customer lifetime value: a mathematical perspective," Computational Management Science, Springer, vol. 13(4), pages 521-539, October.
  2. S. Siddarth & Amitava Chattopadhyay, 1998. "To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials," Marketing Science, INFORMS, vol. 17(2), pages 124-138.
  3. Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005. "Optimal Duration of Magazine Promotions," Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
  4. Polo, Yolanda & Sese, F. Javier & Verhoef, Peter C., 2011. "The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 201-214.
  5. Garczorz, Ingo, 2001. "Anwendung der Hazard-Analyse im Marketing: Einführung und Literaturüberblick," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 548, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  6. Fernando S. Machado & Rajiv K. Sinha, 2007. "Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers," Marketing Science, INFORMS, vol. 26(6), pages 834-850, 11-12.
  7. Uwe Cantner & Kristina Dreßler & Jens J. Krüger, 2006. "Firm survival in the German automobile industry," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 33(1), pages 49-60, March.
  8. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
  9. Gould, Brian W., 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 12664, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
  10. Ryosuke Igari & Takahiro Hoshino, 2018. "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series 2018-021, Institute for Economics Studies, Keio University.
  11. Landsman, Vardit & Nitzan, Irit, 2020. "Cross-decision social effects in product adoption and defection decisions," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 213-235.
  12. Meade, Nigel & Islam, Towhidul, 2010. "Using copulas to model repeat purchase behaviour - An exploratory analysis via a case study," European Journal of Operational Research, Elsevier, vol. 200(3), pages 908-917, February.
  13. Kim, Namwoon & Srivastava, Rajendra K. & Han, Jin K., 2001. "Consumer decision-making in a multi-generational choice set context," Journal of Business Research, Elsevier, vol. 53(3), pages 123-136, September.
  14. Christophe Van den Bulte & Raghuram Iyengar, 2011. "Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models," Marketing Science, INFORMS, vol. 30(2), pages 233-248, 03-04.
  15. Fok, Dennis & Paap, Richard & Franses, Philip Hans, 2012. "Modeling dynamic effects of promotion on interpurchase times," Computational Statistics & Data Analysis, Elsevier, vol. 56(11), pages 3055-3069.
  16. Jeongwen Chiang & Ching-Fan Chung & Emily Cremers, 2001. "Promotions and the pattern of grocery shopping time," Journal of Applied Statistics, Taylor & Francis Journals, vol. 28(7), pages 801-819.
  17. Brian GOULD, 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 396, University of Wisconsin Madison, AAE.
  18. Miriam Däs & Julia Klier & Mathias Klier & Georg Lindner & Lea Thiel, 2017. "Customer lifetime network value: customer valuation in the context of network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 307-328, November.
  19. Igari, Ryosuke & Hoshino, Takahiro, 2018. "A Bayesian data combination approach for repeated durations under unobserved missing indicators: Application to interpurchase-timing in marketing," Computational Statistics & Data Analysis, Elsevier, vol. 126(C), pages 150-166.
  20. Gongjun Xu & Tony Sit & Lan Wang & Chiung-Yu Huang, 2017. "Estimation and Inference of Quantile Regression for Survival Data Under Biased Sampling," Journal of the American Statistical Association, Taylor & Francis Journals, vol. 112(520), pages 1571-1586, October.
  21. Ran Kivetz & Oleg Urminsky & Yuhuang Zheng, 2006. "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention," Natural Field Experiments 00658, The Field Experiments Website.
  22. R. Ferrentino & C. Boniello, 2020. "Customer satisfaction: a mathematical framework for its analysis and its measurement," Computational Management Science, Springer, vol. 17(1), pages 23-45, January.
  23. Bijwaard, Govert E. & Franses, Philip Hans & Paap, Richard, 2006. "Modeling Purchases as Repeated Events," Journal of Business & Economic Statistics, American Statistical Association, vol. 24, pages 487-502, October.
  24. Christian Terwiesch & Z. Justin Ren & Teck H. Ho & Morris A. Cohen, 2005. "An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain," Management Science, INFORMS, vol. 51(2), pages 208-220, February.
  25. Zexi Cai & Tony Sit, 2020. "Censored quantile regression model with time‐varying covariates under length‐biased sampling," Biometrics, The International Biometric Society, vol. 76(4), pages 1201-1215, December.
  26. Romana Khan & Michael Lewis & Vishal Singh, 2009. "Dynamic Customer Management and the Value of One-to-One Marketing," Marketing Science, INFORMS, vol. 28(6), pages 1063-1079, 11-12.
  27. Agarwal, Rajshree & Bayus, Barry L., 2002. "The Market Evolution and Sales Take-Off of Product Innovations," Working Papers 02-0104, University of Illinois at Urbana-Champaign, College of Business.
  28. S Reader & F R McNeill, 1999. "Hazard-Rate Modelling of Store-Switching Behaviour," Environment and Planning A, , vol. 31(8), pages 1353-1370, August.
  29. Niket Jindal & Leigh McAlister, 2015. "The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk," Marketing Science, INFORMS, vol. 34(4), pages 555-572, July.
  30. Mayukh Dass & Masoud Moradi & Fereshteh Zihagh, 2023. "Forecasting purchase rates of new products introduced in existing categories," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 385-408, September.
  31. Vahideh Sadat Abedi & Oded Berman & Dmitry Krass, 2014. "Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth," Operations Research, INFORMS, vol. 62(5), pages 994-1013, October.
  32. Kamalini Ramdas & Taylor Randall, 2008. "Does Component Sharing Help or Hurt Reliability? An Empirical Study in the Automotive Industry," Management Science, INFORMS, vol. 54(5), pages 922-938, May.
  33. Kenneth C. Wilbur, 2016. "Advertising Content and Television Advertising Avoidance," Journal of Media Economics, Taylor & Francis Journals, vol. 29(2), pages 51-72, April.
  34. Andreeva, Galina & Ansell, Jake & Crook, Jonathan, 2007. "Modelling profitability using survival combination scores," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1537-1549, December.
  35. Kwangpil Chang & S. Siddarth & Charles B. Weinberg, 1999. "The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects," Marketing Science, INFORMS, vol. 18(2), pages 178-192.
  36. Namin, Aidin & Dehdashti, Yashar, 2019. "A “hidden†side of consumer grocery shopping choice," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 16-27.
  37. Jensen, Jonathan A. & Bettina Cornwell, T., 2021. "Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport," Journal of Business Research, Elsevier, vol. 124(C), pages 790-799.
  38. Bolton, R.N. & Lemo, K.N. & Verhoef, P.C., 2002. "The Theoretical Underpinnings of Customer Asset Management," ERIM Report Series Research in Management ERS-2002-80-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  39. Brian W. Gould, 1996. "Consumer Promotion and Purchase Timing: The Case of Cheese," Wisconsin-Madison Agricultural and Applied Economics Staff Papers 396, Wisconsin-Madison Agricultural and Applied Economics Department.
  40. Bas Donkers & Peter Verhoef & Martijn Jong, 2007. "Modeling CLV: A test of competing models in the insurance industry," Quantitative Marketing and Economics (QME), Springer, vol. 5(2), pages 163-190, June.
  41. Liu-Thompkins, Yuping & Rogerson, Michelle, 2012. "Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 71-82.
  42. Konstantin Kogan & Avi Herbon & Beatrice Venturi, 2020. "Direct marketing of an event under hazards of customer saturation and forgetting," Annals of Operations Research, Springer, vol. 295(1), pages 207-227, December.
  43. Cleeren, K. & Dekimpe, M.G. & Helsen, K., 2008. "Weathering product-harm crises," Other publications TiSEM 283b51f8-dd35-4a10-930a-8, Tilburg University, School of Economics and Management.
  44. Kumar, Akhilesh & Chinnam, Ratna Babu & Murat, Alper, 2017. "Hazard rate models for core return modeling in auto parts remanufacturing," International Journal of Production Economics, Elsevier, vol. 183(PB), pages 354-361.
  45. Rust, Roland T. & Metters, Richard, 1996. "Mathematical models of service," European Journal of Operational Research, Elsevier, vol. 91(3), pages 427-439, June.
  46. Marion Debruyne & David J. Reibstein, 2005. "Competitor See, Competitor Do: Incumbent Entry in New Market Niches," Marketing Science, INFORMS, vol. 24(1), pages 55-66, December.
  47. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
  48. Andrew Ching & Tülin Erdem & Michael Keane, 2009. "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 393-420, April.
  49. Marko Sarstedt & Sebastian Scharf & Alexander Thamm & Michael Wolff, 2010. "Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse – Ergebnisse einer empirischen Studie im Automobilmarkt," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 20(3), pages 269-283, April.
  50. Dennis Fok & Richard Paap, 2009. "Modeling category‐level purchase timing with brand‐level marketing variables," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 469-489, April.
  51. Van de Gucht, Linda M. & Moore, William T., 1998. "Predicting the duration and reversal probability of leveraged buyouts," Journal of Empirical Finance, Elsevier, vol. 5(4), pages 299-315, October.
  52. Lusi Yang & Zhiyi Wang & Jungpil Hahn, 2020. "Scarcity Strategy in Crowdfunding: An Empirical Exploration of Reward Limits," Information Systems Research, INFORMS, vol. 31(4), pages 1107-1131, December.
  53. Aghaie, Sina & Javadinia, Amir & Mirahmad, Hooman & Janani, Saeed, 2022. "How incumbents’ response strategy impacts rivals’ market exit timing?," Journal of Business Research, Elsevier, vol. 146(C), pages 251-263.
  54. Vardit Landsman & Moshe Givon, 2010. "The diffusion of a new service: Combining service consideration and brand choice," Quantitative Marketing and Economics (QME), Springer, vol. 8(1), pages 91-121, March.
  55. Yicheng Song & Zhuoxin Li & Nachiketa Sahoo, 2022. "Matching Returning Donors to Projects on Philanthropic Crowdfunding Platforms," Management Science, INFORMS, vol. 68(1), pages 355-375, January.
  56. Cho, Jihoon & Aribarg, Anocha & Manchanda, Puneet, 2023. "Can firms benefit from integrating high-frequency survey measures with objective service quality data?," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 513-533.
  57. Marnik G. Dekimpe & Linda M. Van de Gucht & Dominique M. Hanssens & Keiko I. Powers, 1998. "Long-Run Abstinence After Narcotics Abuse: What Are the Odds?," Management Science, INFORMS, vol. 44(11-Part-1), pages 1478-1492, November.
  58. Barry L. Bayus, 1998. "An Analysis of Product Lifetimes in a Technologically Dynamic Industry," Management Science, INFORMS, vol. 44(6), pages 763-775, June.
  59. Haenlein, Michael, 2013. "Social interactions in customer churn decisions: The impact of relationship directionality," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 236-248.
  60. P. B. Seetharaman, 2004. "The Additive Risk Model for Purchase Timing," Marketing Science, INFORMS, vol. 23(2), pages 234-242, March.
  61. Jolley, William & Lee, Alvin & Mizerski, Richard & Sadeque, Saalem, 2013. "Permission email messages significantly increase gambler retention," Journal of Business Research, Elsevier, vol. 66(9), pages 1617-1622.
  62. Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020. "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, vol. 71(4), pages 541-569, October.
  63. Christof Naumzik & Stefan Feuerriegel & Markus Weinmann, 2022. "I Will Survive: Predicting Business Failures from Customer Ratings," Marketing Science, INFORMS, vol. 41(1), pages 188-207, January.
  64. Yang, Yupin & Shi, Mengze, 2011. "Rise and fall of stars: Investigating the evolution of star status in professional team sports," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 352-366.
  65. Islam, Towhidul & Meade, Nigel, 2000. "Modelling diffusion and replacement," European Journal of Operational Research, Elsevier, vol. 125(3), pages 551-570, September.
  66. Xinxue (Shawn) Qu & Aslan Lotfi & Dipak C. Jain & Zhengrui Jiang, 2022. "Predicting upgrade timing for successive product generations: An exponential‐decay proportional hazard model," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2067-2083, May.
  67. Abril, Carmen & Sanchez, Joaquin, 2016. "Will they return? Getting private label consumers to come back: Price, promotion, and new product effects," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 109-116.
  68. Govert Bijwaard, 2010. "Regularity in individual shopping trips: implications for duration models in marketing," Journal of Applied Statistics, Taylor & Francis Journals, vol. 37(11), pages 1931-1945.
  69. Drechsler, Wenzel & Natter, Martin, 2011. "Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 95-109.
  70. Vishal P. Singh & Karsten T. Hansen & Robert C. Blattberg, 2006. "Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter," Marketing Science, INFORMS, vol. 25(5), pages 457-476, September.
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