Modeling CLV: A test of competing models in the insurance industry
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- Boucher, Jean-Philippe & Couture-Piché, Guillaume, 2015. "Modeling the number of insureds’ cars using queuing theory," Insurance: Mathematics and Economics, Elsevier, vol. 64(C), pages 67-76.
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More about this item
KeywordsCustomer lifetime value; CLV-models; Forecasting; Database marketing; M30; C53; C35;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
- C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
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