Marketing Research

Citations

Cited by:

1. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
2. Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
3. Diamantopoulos, A. & Reynolds, N.L. & Simintiras, A.C., 2006. "The impact of response styles on the stability of cross-national comparisons," Journal of Business Research, Elsevier, vol. 59(8), pages 925-935, August.
4. Fregidou-Malama, Maria & Hyder, Akmal S., 2015. "Impact of culture on marketing of health services – Elekta in Brazil," International Business Review, Elsevier, vol. 24(3), pages 530-540.
5. Adrian Grosanu & Paula Ramona Rachisan, 2010. "Challenges Of The Auditing Profession In The Context Of Economic Crisis," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
6. Ernest Cyril de Run & Hiram Ting, 2013. "Generational cohorts and their attitudes toward advertising," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 143-160.
7. Gabriela Tigu & Maria-Cristina Iorgulescu & Anamaria Sidonia Ravar & Ramona Lile, 2015. "A Pilot Profile of the Social Entrepreneur in the Constantly Changing Romanian Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 1-25, February.
8. Laurentiu Mincu & Thorsten Gruber, 2013. "Exploring the Factors Influencing the Intention to Use Self-Service Technologies: An Eastern European Perspective," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 59-84, December.
9. Erika KULCSÁR, 2011. "Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 28-34, December.
10. Habib Affes & Fatma Ayadi, 2014. "The Impact of New Management Accounting Practices on Strategic Buyer–Supplier Relationship within the Supply Chain: An Empirical Analysis within the Tunisian Context," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 185-200, April.
11. Long-Chuan Lu & Chia-Ju Lu, 2010. "Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia," Journal of Business Ethics, Springer, vol. 94(2), pages 193-210, June.
12. Erika Kulcsár, 2010. "Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
13. Habib Affes & Fatma Ayadi, 2014. "The Impact of Contextual Factors on Improving the Relational Intangible Capital Related to the Supply Chain: An Empirical Analysis within the Tunisian Context," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 201-217, April.
14. Magali Jara, 2009. "« Retail Brand Equity: A PLS Approach," Post-Print halshs-00413604, HAL.
15. Lu, Yiqing & Cranfield, John & Widowski, Tina, 2013. "Consumer Preference for Eggs from Enhanced Animal Welfare Production System: A Stated Choice Analysis," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150276, Agricultural and Applied Economics Association.
16. Maria-Andrada Georgescu & Dana Mihaela Murgescu, 2010. "The Architectural Design Of The Cohesion Policy Within The Eu Budget," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
17. Young, Robert B. & Javalgi, Rajshekhar G., 2007. "International marketing research: A global project management perspective," Business Horizons, Elsevier, vol. 50(2), pages 113-122.
18. Kundu, Goutam Kumar & Mishra, Bidhu Bhusan, 2011. "Impact of reform and privatization on consumers: A case study of power sector reform in Orissa, India," Energy Policy, Elsevier, vol. 39(6), pages 3537-3549, June.
19. Athina-Evera Qendro, 2015. "Albanian and UK Consumers’ Perceptions of Farmers’ Markets and Supermarkets as Outlets for Organic Food: An Exploratory Study," Sustainability, MDPI, vol. 7(6), pages 1-26, May.
20. Monica Maria Coros & Marius Emil Coros, 2010. "The Role Of Public Administration In City Branding The Case Of Cluj-Napoca," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
21. Andreea Ciceo, 2012. "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 29-36, Óbuda University, Keleti Faculty of Business and Management.
22. Marius Dan Gavriletea, 2010. "Insurance Consumer Protection In Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
23. Olcay Çetiner, 2010. "Examining The Firm Buildings Of The News Printing Sector From The Point Of Architecture And Construction," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
24. Roxana Stegerean & Corina Gavrea & Anamaria Marin, 2010. "The Application Of A Diagnostic Model: An Empirical Study," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
25. Barbara Cater, 2007. "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(4), pages 371-390.
26. Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009. "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 130-135, NOVEMBER.
27. Gerhard, J. van Wyk & Johan W. de Jager, 2010. "Franchisees` level of satisfaction with the franchise contract," E3 Journal of Business Management and Economics., E3 Journals, vol. 1(1), pages 010-017.
28. Braunsberger, Karin & Wybenga, Hans & Gates, Roger, 2007. "A comparison of reliability between telephone and web-based surveys," Journal of Business Research, Elsevier, vol. 60(7), pages 758-764, July.
29. Michael McCuddy & Musa Pinar & Ibrahim Birkin & Metin Kozak, 2009. "Gender and Perceived Fundamental Moral Orientations: An Empirical Study of the Turkish Hotel Industry," Journal of Business Ethics, Springer, vol. 89(3), pages 331-349, October.
30. Cristina Silvia Nistor, 2010. "An Empirical Research About The Contain Of Balanced Scorecard Concept In Public Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
31. Okazaki, Shintaro & Taylor, Charles R., 2008. "What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets," Journal of Business Research, Elsevier, vol. 61(1), pages 4-12, January.
32. Ralston, David A. & Egri, Carolyn P. & Riddle, Liesl & Butt, Arif & Dalgic, Tevfik & Brock, David M., 2012. "Managerial values in the greater Middle East: Similarities and differences across seven countries," International Business Review, Elsevier, vol. 21(3), pages 480-492.
33. Armand Faganel, 2011. "Recognized Values and Consumption Patterns of Post-Crisis Consumers," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 151-170.
34. Simona-Clara Barsan & Mihaela-Georgia Sima & Ancuta-Maria Puscas & Aurel-Gheorghe Setel, 2010. "Technology Audit - General And Practical Lines," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
35. Carsten Horn & Markus Rudolf, 2011. "Service quality in the private banking business," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 25(2), pages 173-195, June.
36. Obadia, Claude & Vida, Irena, 2011. "Cross-border relationships and performance: Revisiting a complex linkage," Journal of Business Research, Elsevier, vol. 64(5), pages 467-475, May.
37. Guillard, Valérie, 2009. "La tendance de certains consommateurs à tout garder," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5480 edited by Pinson, Christian.
38. Chun-Hsiung Liao & I Hsieh, 2013. "Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones," Journal of Business Ethics, Springer, vol. 114(3), pages 409-424, May.
39. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
40. Abdul Talib, Salim & Hashim, Rahmat & Karuthan, Chinna & Kumar, Mukesh, 2012. "Malaysian Fine Dining Restaurants: Profiling Of Consumers’ Demographics And Dining-Out Behavior And Determination Of Purchasing Orientation Via Demographic Features," Journal of Global Business and Economics, Global Research Agency, vol. 5(1), pages 50-071, July.
41. Aschemann, J. & Hamm, Ulrich, 2008. "Determinants of Choice Regarding Food with Nutrition and Health Claims," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44012, European Association of Agricultural Economists.
42. Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
43. Šárka Brychtová, 2010. "Crisis – Time For Purification And Change," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
44. Vakaramoko Diaby & Jean Lachaine, 2011. "An application of a proposed framework for formulary listing in low-income countries," Applied Health Economics and Health Policy, Springer, vol. 9(6), pages 389-402, November.
45. Eddy Fang & Renaud Foucart, 2014. "Western Financial Agents and Islamic Ethics," Journal of Business Ethics, Springer, vol. 123(3), pages 475-491, September.
46. Agnieszka Chidlow & Anna Morgan-Thomas & Pervez N. Ghauri, 2010. "Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp977, William Davidson Institute at the University of Michigan.