What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
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- McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK, 2003. "Effects of Structural and Perceptual Factors on Attitudes toward the Website," Journal of Advertising Research, Cambridge University Press, vol. 43(04), pages 400-409, December.
- A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
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