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What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

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  • Okazaki, Shintaro
  • Taylor, Charles R.

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  • Okazaki, Shintaro & Taylor, Charles R., 2008. "What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets," Journal of Business Research, Elsevier, vol. 61(1), pages 4-12, January.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:1:p:4-12
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    1. Margherita Pagani, 2004. "Determinants of adoption of third generation mobile multimedia services," Post-Print hal-02313098, HAL.
    2. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    3. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    4. McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK, 2003. "Effects of Structural and Perceptual Factors on Attitudes toward the Website," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 400-409, December.
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    Cited by:

    1. Junhong He & Depeng Zhang & Yixia Mao, 2013. "An empirical study on consumer intention to participate in mobile marketing in China," E3 Journal of Business Management and Economics., E3 Journals, vol. 4(7), pages 156-165.
    2. Varnali, Kaan & Toker, Ayşegül, 2010. "Mobile marketing research: The-state-of-the-art," International Journal of Information Management, Elsevier, vol. 30(2), pages 144-151.
    3. Chen, Peng-Ting & Cheng, Joe Z. & Yu, Ya-Wen & Ju, Pei-Hung, 2014. "Mobile advertising setting analysis and its strategic implications," Technology in Society, Elsevier, vol. 39(C), pages 129-141.
    4. Ringle, Christian M. & Sarstedt, Marko & Schlittgen, Rainer & Taylor, Charles R., 2013. "PLS path modeling and evolutionary segmentation," Journal of Business Research, Elsevier, vol. 66(9), pages 1318-1324.
    5. Muk, Alexander & Chung, Christina, 2015. "Applying the technology acceptance model in a two-country study of SMS advertising," Journal of Business Research, Elsevier, vol. 68(1), pages 1-6.
    6. Vlajčić, Davor & Caputo, Andrea & Marzi, Giacomo & Dabić, Marina, 2019. "Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies," Journal of Business Research, Elsevier, vol. 94(C), pages 367-377.
    7. Christine Bauer & Christine Strauss, 2016. "Location-based advertising on mobile devices," Management Review Quarterly, Springer, vol. 66(3), pages 159-194, June.
    8. Ström, Roger & Vendel, Martin & Bredican, John, 2014. "Mobile marketing: A literature review on its value for consumers and retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1001-1012.
    9. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
    10. Martin-Rojas, Rodrigo & Garcia-Morales, Victor J. & Gonzalez-Alvarez, Nuria, 2019. "Technological antecedents of entrepreneurship and its consequences for organizational performance," Technological Forecasting and Social Change, Elsevier, vol. 147(C), pages 22-35.
    11. Souiden, Nizar & Chaouali, Walid & Baccouche, Mona, 2019. "Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 116-132.
    12. Soral, Prakriti & Pati, Surya Prakash & Kakani, Ram Kumar, 2022. "Knowledge hiding as a coping response to the supervisors’ dark triad of personality: A protection motivation theory perspective," Journal of Business Research, Elsevier, vol. 142(C), pages 1077-1091.
    13. Im, Hyunjoo & Ha, Young, 2013. "Enablers and inhibitors of permission-based marketing: A case of mobile coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 495-503.
    14. Takata, Hidesuke, 2016. "Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011," Journal of Business Research, Elsevier, vol. 69(12), pages 5611-5619.
    15. Chuan-Hoo Tan & Juliana Sutanto & Chee Wei Phang & Anar Gasimov, 2014. "Using Personal Communication Technologies for Commercial Communications: A Cross-Country Investigation of Email and SMS," Information Systems Research, INFORMS, vol. 25(2), pages 307-327, June.

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