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The Beneficial Relationship Between Marketing Services and Schools

Author

Listed:
  • Eleftheria Palla

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Panagiotis Serdaris

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Ioannis Antoniadis

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Konstantinos Spinthiropoulos

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

Abstract

The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greece. t -tests were used to test the hypotheses under review. The results detected a strong relationship between modern marketing services and the educational process.

Suggested Citation

  • Eleftheria Palla & Panagiotis Serdaris & Ioannis Antoniadis & Konstantinos Spinthiropoulos, 2025. "The Beneficial Relationship Between Marketing Services and Schools," Administrative Sciences, MDPI, vol. 15(3), pages 1-12, February.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:3:p:78-:d:1598936
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    References listed on IDEAS

    as
    1. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
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