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Celebrity spokesperson and brand congruence : An assessment of recall and affect

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Cited by:

  1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  2. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
  3. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
  4. Bryan Cheng-Yu Hsu & Yu-Feng Wu & Hsin-Wei Chen & Man-Lai Cheung, 2020. "How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life," Sustainability, MDPI, vol. 12(19), pages 1-14, October.
  5. Hye-jin Kim & Yi Wang & Min Ding, 2021. "Brand Voiceprint," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(4), pages 123-136, December.
  6. Felix Martin & Fu Tao-Peng, 2017. "Morality matters? Consumer identification with celebrity endorsers in China," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 272-289, December.
  7. Li, Yaoqi & Liu, Biqiang & Xie, Lishan, 2022. "Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments," Journal of Business Research, Elsevier, vol. 150(C), pages 553-566.
  8. Wu, Daoyou & Guo, Kun & He, Qiuyan & Zhang, Ju, 2023. "The impact of live streamers' improvisational responses to unexpected events on their entrepreneurial performance," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  9. Ali Ahmed Abdelkader, 2022. "Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-26, January.
  10. Stefan J. Hock & Sascha Raithel, 2020. "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns," Management Science, INFORMS, vol. 66(3), pages 1473-1495, March.
  11. repec:dau:papers:123456789/4243 is not listed on IDEAS
  12. Abhinav Gupta & Anna Fung & Chad Murphy, 2021. "Out of character: CEO political ideology, peer influence, and adoption of CSR executive position by Fortune 500 firms," Strategic Management Journal, Wiley Blackwell, vol. 42(3), pages 529-557, March.
  13. Lin Fang & Yanqing Jiang, 2015. "Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(8), pages 153-173, August.
  14. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2007. "Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads? [Endossement par les célébrités : Les annonces avec endosseur célèbre sont-el," Post-Print hal-01128179, HAL.
  15. Sun-Young Park, 2017. "Celebrity Endorsement for Nonprofit Organizations: The Role of Experience-based Fit between Celebrity and Cause," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 8-21, January.
  16. Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
  17. Kara Chan & Ting Zhang, 2019. "An exploratory study on perception of celebrity endorsement in public services advertising," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 195-209, December.
  18. Kim, Do Yuon & Kim, Hye-Young, 2021. "Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 130(C), pages 405-415.
  19. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  20. repec:dau:papers:123456789/4257 is not listed on IDEAS
  21. C. Robert Clark & Ignatius J. Horstmann, 2013. "A model of advertising format competition: on the use of celebrities in ads," Canadian Journal of Economics, Canadian Economics Association, vol. 46(4), pages 1606-1630, November.
  22. Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009. "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 1-15.
  23. Otterbring, Tobias & Bhatnagar, Roopali & Samuelsson, Peter & Borau, Sylvie, 2021. "Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  24. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
  25. Saridakis, Charalampos & Katsikeas, Constantine S. & Angelidou, Sofia & Oikonomidou, Maria & Pratikakis, Polyvios, 2023. "Mining Twitter lists to extract brand-related associative information for celebrity endorsement," European Journal of Operational Research, Elsevier, vol. 311(1), pages 316-332.
  26. Ilicic, Jasmina & Webster, Cynthia M., 2013. "Celebrity co-branding partners as irrelevant brand information in advertisements," Journal of Business Research, Elsevier, vol. 66(7), pages 941-947.
  27. Ilicic, Jasmina & Webster, Cynthia M., 2011. "Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention," Australasian marketing journal, Elsevier, vol. 19(4), pages 230-237.
  28. Nathalie Fleck-Dousteyssier & Elyette Roux & Denis Darpy, 2006. "La congruence dans le parrainage : définition, rôle et mesure," Post-Print hal-01518919, HAL.
  29. Teng, Weichen & Su, Yaohua & Liao, Tien-Tien & Wei, Cang-Liang, 2020. "An exploration of celebrity business ventures and their appeal to fans and non-fans," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  30. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
  31. Sue Bridgewater, 2014. "Sponsorship and football," Chapters, in: John Goddard & Peter Sloane (ed.), Handbook on the Economics of Professional Football, chapter 8, pages 117-129, Edward Elgar Publishing.
  32. Behnam Forouhandeh Author_Email: & Hadi Nejatian & Kulandayan Ramanathan & Behrad Forouhandeh, 2011. "Determining Advertisement’S Efficiency: Celebrity Endorsement Versus Non-Celebrity Models," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-406, Conference Master Resources.
  33. Sidharth Muralidharan & Osnat Roth-Cohen & Carrie LaFerle, 2022. "Considering the Subjective Well-Being of Israeli Jews during the COVID-19 Pandemic: Messaging Insights from Religiosity and Spirituality as Coping Mechanisms," IJERPH, MDPI, vol. 19(19), pages 1-8, September.
  34. Namhyun Um, 2023. "Predictors Affecting Effects of Virtual Influencer Advertising among College Students," Sustainability, MDPI, vol. 15(8), pages 1-14, April.
  35. Albert, Noël & Ambroise, Laure & Valette-Florence, Pierre, 2017. "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?," Journal of Business Research, Elsevier, vol. 81(C), pages 96-106.
  36. Erfgen, Carsten & Zenker, Sebastian & Sattler, Henrik, 2015. "The vampire effect: When do celebrity endorsers harm brand recall?," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 155-163.
  37. Shi-Zhu Liang & Meng-Hsiang Hsu & Tung-Hsiang Chou, 2022. "Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
  38. repec:dau:papers:123456789/4202 is not listed on IDEAS
  39. Lars Bergkvist & Charles R. Taylor, 2016. "Leveraged marketing communications: a framework for explaining the effects of secondary brand associations," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 157-175, December.
  40. Tudor Tocila & Corina Cara, 2016. "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 9(2), pages 59-64, June.
  41. Josiassen, Alexander, 2010. "Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency," Australasian marketing journal, Elsevier, vol. 18(1), pages 23-27.
  42. Cho, Yoon-Na & Baskin, Ernest, 2018. "It's a match when green meets healthy in sustainability labeling," Journal of Business Research, Elsevier, vol. 86(C), pages 119-129.
  43. Leonardo Aureliano da Silva & Evandro Luiz Lopes & Otávio Bandeira De Lamônica Freire & Dirceu da Silva, 2015. "The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study," Brazilian Business Review, Fucape Business School, vol. 12(4), pages 57-78, June.
  44. Haina Ding & Alexander Molchanov & Philip Stork, 2011. "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, vol. 22(2), pages 147-163, June.
  45. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility," Global Business Review, International Management Institute, vol. 19(2), pages 494-509, April.
  46. Zamudio, César, 2016. "Matching with the stars: How brand personality determines celebrity endorsement contract formation," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 409-427.
  47. Karasiewicz Grzegorz & Kowalczuk Martyna, 2014. "Effect of Celebrity Endorsement in Advertising Activities by Product Type," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 44(1), pages 74-91, December.
  48. Okazaki, Shintaro & Navarro, Angeles & Mukherji, Prokriti & Plangger, Kirk, 2019. "The curious versus the overwhelmed: Factors influencing QR codes scan intention," Journal of Business Research, Elsevier, vol. 99(C), pages 498-506.
  49. Saldanha, Natalya & Mulye, Rajendra & Rahman, Kaleel, 2018. "Who is the attached endorser? An examination of the attachment-endorsement spectrum," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 242-250.
  50. Zhou, Lianxi & Whitla, Paul, 2013. "How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation," Journal of Business Research, Elsevier, vol. 66(8), pages 1013-1020.
  51. Mathys, Juliane & Burmester, Alexa B. & Clement, Michel, 2016. "What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 428-448.
  52. Karuna Krishna Gauns & Subhash Kizhakanveatil Bhaskaran Pillai & Kaustubh Kamat & Ruey Feng Chen & Ling-Chen Chang, 2018. "Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 45-58, January.
  53. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
  54. Leyla Jaoued-Abassi & Jean-Louis Chandon, 2006. "Celebrity endorsement in advertising: The mediating role of self-congruity [Efficacité de l’endossement par les célébrité en publicité : Rôle médiateur de la congruence avec l’image de soi]," Post-Print hal-01128188, HAL.
  55. Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
  56. Spielmann, Nathalie & Minton, Elizabeth A., 2020. "Representing another nation: The influence of foreign citizen ambassadors on product evaluations," Journal of Business Research, Elsevier, vol. 121(C), pages 409-419.
  57. Pallavi Dogra & Rishi Raj Sharma, 2019. "Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation," Vision, , vol. 23(4), pages 418-431, December.
  58. Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski, 2015. "What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility," Marketing Letters, Springer, vol. 26(4), pages 525-534, December.
  59. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
  60. Luyi Qiu & Xiaohua Chen & Timothy J. Lee, 2021. "How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming," Sustainability, MDPI, vol. 13(15), pages 1-16, August.
  61. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  62. Ritesh Jain & Edwina Luck & Shane Mathews & Lisa Schuster, 2022. "Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
  63. Brigitte Muller, 2008. "Consistency between brand image and website image: Does it matter?," Post-Print hal-01796278, HAL.
  64. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
  65. repec:dau:papers:123456789/4283 is not listed on IDEAS
  66. Carsten Erfgen & Henrik Sattler & Isabel Victoria Villeda, 2016. "Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 17(1), pages 49-67, April.
  67. Johns, Raechel & English, Rebecca, 2016. "Transition of self: Repositioning the celebrity brand through social media—The case of Elizabeth Gilbert," Journal of Business Research, Elsevier, vol. 69(1), pages 65-72.
  68. Abdullah Malik & Bushan D. Sudhakar & Dhruv Shankar Dutta, 2018. "Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 75-87, January.
  69. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
  70. repec:dau:papers:123456789/4241 is not listed on IDEAS
  71. Voss, Kevin E. & Li, Ying Ying & Song, YoungOk Sunny, 2022. "Competing cues in brand alliance advertisements," Journal of Business Research, Elsevier, vol. 149(C), pages 476-493.
  72. Yao Song & Yan Luximon, 2019. "Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
  73. McDaniel, Stephen R. & Heald, Gary R., 2000. "Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory," Sport Management Review, Elsevier, vol. 3(2), pages 163-184, November.
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