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How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life

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  • Bryan Cheng-Yu Hsu

    (Educational & Student Affairs Division, Wude Primary School, Penghu 880, Taiwan
    Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan)

  • Yu-Feng Wu

    (Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan
    Physical Education Office, Fu Jen Catholic University, New Taipei City 24205, Taiwan)

  • Hsin-Wei Chen

    (Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan)

  • Man-Lai Cheung

    (Department of Marketing, The Hang Seng University of Hong Kong, Shatin, Hong Kong)

Abstract

This study developed an exploration model for sport event image fit to predict and explain the place image and quality of life in order to achieve sustainable development goals in rural communities. To validate the model, 294 valid resident responses from a rural community that hosted a sporting event in Taiwan were analyzed with partial least squares structural equations modeling (PLS-SEM). The results showed that image fit contributes to the social environment, entertainment services, and quality of life; four place image dimensions had a significantly positive effect on quality of life. The exploration model was validated, contributing to the knowledge related to Sustainable Development Goals 3 and 11.

Suggested Citation

  • Bryan Cheng-Yu Hsu & Yu-Feng Wu & Hsin-Wei Chen & Man-Lai Cheung, 2020. "How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life," Sustainability, MDPI, Open Access Journal, vol. 12(19), pages 1-14, October.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8227-:d:424282
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    References listed on IDEAS

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    Cited by:

    1. Huei-Fu Lu, 2021. "Hallmark Sporting Events as a Vehicle for Promoting the Sustainable Development of Regional Tourism: Strategic Perspectives from Stakeholders," Sustainability, MDPI, Open Access Journal, vol. 13(6), pages 1-15, March.

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