Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models
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- repec:eee:touman:v:52:y:2016:i:c:p:455-467 is not listed on IDEAS
- Cheng-Jong Lee, 2014. "Effects of sport mega-events on city brand awareness and image: using the 2009 world games in Kaohsiung as an example," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1243-1256, May.
- Hallmann, Kirstin, 2012. "Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches," Sport Management Review, Elsevier, vol. 15(1), pages 33-42.
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- Christian Dragin-Jensen, 2016. "Mutual Image Impacts of Events and Host Destinations: What We Know From Prior Research," Working Papers 122/16, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
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Keywordsdestination branding destination image co-branding sport events match-up hypothesis;
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