Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory
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References listed on IDEAS
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- Doyle, Jason P. & Pentecost, Robin D. & Funk, Daniel C., 2014. "The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity," Sport Management Review, Elsevier, vol. 17(3), pages 310-323.
- Lamont, Matthew & Hing, Nerilee & Gainsbury, Sally, 2011. "Gambling on sport sponsorship: A conceptual framework for research and regulatory review," Sport Management Review, Elsevier, vol. 14(3), pages 246-257, August.
- Funk, Daniel C. & James, Jeffrey D., 2004. "The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers," Sport Management Review, Elsevier, vol. 7(1), pages 1-26, May.
- Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
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