IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers

  • Funk, Daniel C.
  • James, Jeffrey D.
Registered author(s):

    Attitude-related research in the existing sport literature has focused on measurement of the affect component to examine existing attitudes towards sport teams. Recent studies question sole reliance upon affective reactions to assess sport consumers' attitudes towards sport teams. Current thinking conceptualises attitudes as possessing distinct structural properties such as importance, extremity, accessibility, certainty, and so on, whose combined presence is believed to be a better measure of attitude formation towards a focal object. This paper presents a conceptual model to advance our understanding of attitude formation relative to sport and athletic teams. The Fan Attitude Network (FAN) Model proposes a process through which the fulfilment of dispositional needs serves as a catalyst for the internalisation of a sport team. The internalisation process culminates in a sport identity that mediates the formation of the structural property importance, which in turn influences the formation of additional structural properties that subsequently impact attitude consequences such as fan loyalty. Based upon the proposed FAN Model, two directions for future research are offered for the systematic study of attitude formation among sport consumers.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 7 (2004)
    Issue (Month): 1 (May)
    Pages: 1-26

    in new window

    Handle: RePEc:eee:spomar:v:7:y:2004:i:1:p:1-26
    Contact details of provider: Web page:

    Order Information: Postal:

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Schouten, John W & McAlexander, James H, 1995. " Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 43-61, June.
    2. Ross, Ivan, 1971. "Self-Concept and Brand Preference," The Journal of Business, University of Chicago Press, vol. 44(1), pages 38-50, January.
    3. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    4. McDaniel, Stephen R. & Heald, Gary R., 2000. "Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory," Sport Management Review, Elsevier, vol. 3(2), pages 163-184, November.
    5. Lutz, Richard J, 1977. " An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention," Journal of Consumer Research, University of Chicago Press, vol. 3(4), pages 197-208, March.
    6. Holt, Douglas B, 1995. " How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 1-16, June.
    7. Funk, Daniel C. & Haugtvedt, Curtis P. & Howard, Dennis R., 2000. "Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications," Sport Management Review, Elsevier, vol. 3(2), pages 125-144, November.
    8. Hill, Brad & Christine Green, B., 2000. "Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts," Sport Management Review, Elsevier, vol. 3(2), pages 145-162, November.
    9. Crosby, Lawrence A & Taylor, James R, 1983. " Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters," Journal of Consumer Research, University of Chicago Press, vol. 9(4), pages 413-31, March.
    10. Mahony, Daniel F. & Moorman, Anita M., 1999. "The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television," Sport Management Review, Elsevier, vol. 2(1), pages 43-66, May.
    11. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. " The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 214-20, September.
    12. Sirgy, M. Joseph, 1985. "Using self-congruity and ideal congruity to predict purchase motivation," Journal of Business Research, Elsevier, vol. 13(3), pages 195-206, June.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:7:y:2004:i:1:p:1-26. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.