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Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption

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  • Kim, Jeeyoon
  • Kim, Yukyoum
  • Kim, Daehwan

Abstract

Understanding sport consumer well-being is essential for enhancing the psychological experience and benefits of sport consumers. While watching a sporting event on TV or Internet is a key means of sport consumption, not much is known about the activity’s influence on well-being. Well-being improves when one’s hedonic, eudaimonic, and social needs are fulfilled. Need fulfillment occurs when hedonic, eudaimonic, and social values are experienced and perceived as one’s own. A pre-post survey and SEM-based research was conducted to examine individuals’ psychological experiences in sport event viewing and its link to well-being. The influences of the sport fanship and media consumption setting on the links were also examined. The results indicate that hedonic, eudaimonic, and social values experienced by sport event viewers fully or partially (moderated by sport fanship and media consumption setting) led to well-being improvement, supporting the notion of hedonic, eudaimonic, and social needs fulfillment as the mechanism of improving well-being in this context.

Suggested Citation

  • Kim, Jeeyoon & Kim, Yukyoum & Kim, Daehwan, 2017. "Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption," Sport Management Review, Elsevier, vol. 20(3), pages 309-321.
    • Handle: RePEc:eee:spomar:v:20:y:2017:i:3:p:309-321
    DOI: 10.1016/j.smr.2016.10.001
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    4. Kai Guo & Zhigang Wang & Lei Zhang & Chenya Li, 2023. "Self-Transcendence Values Influence Meaningful Sports Consumption Behavior: The Chain Mediator of Team Identification and Eudaimonic Motivation," Sustainability, MDPI, vol. 15(14), pages 1-30, July.
    5. Toder-Alon, Anat & Icekson, Tamar & Shuv-Ami, Avichai, 2019. "Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing," Sport Management Review, Elsevier, vol. 22(2), pages 194-208.
    6. Chaoyu Yin & Yihan Huang & Daehwan Kim & Kyungun Kim, 2023. "The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement," Sustainability, MDPI, vol. 15(16), pages 1-22, August.

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