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Signaling and technological marketing tools for exporters

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  • Ferro, Esteban

Abstract

Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and review of financial statements) and Internet tools (email and website) on export frequency and intensity of firms in developing countries. Using data from the World Bank’s Enterprise Survey, the author finds that productivity, size, foreign ownership, International Standards Organization certification, and the use of Internet tools have positive effects on the probability of exporting and on the intensive margin of trade. International Standards Organization certified firms are 22 percent more likely to be exporters, whereas firms that use their own website to communicate with clients and suppliers increase the likelihood they export by 11 percent. Among exporting firms, those that are International Standards Organization certified sell 41 percent more abroad than firms that are not certified. Firms that use email sell 31 percent more in foreign markets than exporting firms that do not.

Suggested Citation

  • Ferro, Esteban, 2011. "Signaling and technological marketing tools for exporters," Policy Research Working Paper Series 5547, The World Bank.
  • Handle: RePEc:wbk:wbrwps:5547
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    3. Hanley, Aoife & Monreal Pérez, Joaquín, 2012. "Are newly exporting firms more innovative? Findings from matched Spanish innovators," Economics Letters, Elsevier, vol. 116(2), pages 217-220.
    4. Blind, Knut & Mangelsdorf, Axel & Pohlisch, Jakob, 2018. "The effects of cooperation in accreditation on international trade: Empirical evidence on ISO 9000 certifications," International Journal of Production Economics, Elsevier, vol. 198(C), pages 50-59.
    5. Bing Li & Linyue Li & Rou Li & Yunsong Yue, 2023. "Internet and firms’ exports and imports: Firm level evidence from China," The World Economy, Wiley Blackwell, vol. 46(3), pages 835-872, March.
    6. Wu, Haitao & Wang, Bingjie & Lu, Mingyue & Irfan, Muhammad & Miao, Xin & Luo, Shiyue & Hao, Yu, 2023. "The strategy to achieve zero‑carbon in agricultural sector: Does digitalization matter under the background of COP26 targets?," Energy Economics, Elsevier, vol. 126(C).
    7. Ermira KALAJ & Erjola BARBULLUSHI, 2023. "How And How Much Digitalization Affected Enterprise Performance During Covid-19 Pandemic," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 97-108, June.
    8. To Trung Thanh & Le Thanh Ha & Hoang Phuong Dung & Tran Thi Lan Huong, 2023. "Impacts of digitalization on energy security: evidence from European countries," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 11599-11644, October.
    9. Kalaj, Ermira & Merko, Flora, 2021. "How Digital Are Albanian Enterprises: A Microeconomic Analyses," EconStor Conference Papers 251755, ZBW - Leibniz Information Centre for Economics.
    10. Yadav Niru, 2014. "The Role of Internet Use on International Trade: Evidence from Asian and Sub-Saharan African Enterprises," Global Economy Journal, De Gruyter, vol. 14(2), pages 1-26, April.
    11. Shahid Yusuf, 2014. "Middle East Transitions: A Long, Hard Road," IMF Working Papers 2014/135, International Monetary Fund.
    12. Ivana Mijatovic & Milica Maricic & Ana Horvat, 2019. "The Factors Affecting the Environmental Practices of Companies: The Case of Serbia," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    13. Shuzhong Ma & Zengxi Hu, 2023. "Internet penetration and multi‐product exporters: Firm‐level evidence from China," The World Economy, Wiley Blackwell, vol. 46(5), pages 1444-1470, May.
    14. Wu, Haitao & Xue, Yan & Hao, Yu & Ren, Siyu, 2021. "How does internet development affect energy-saving and emission reduction? Evidence from China," Energy Economics, Elsevier, vol. 103(C).

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    Economic Theory&Research; E-Business; Microfinance; Labor Policies; Markets and Market Access;
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