Do consumers prefer offers that are easy to compare? An experimental investigation
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- Crosetto, P. & Gaudeul, A., 2014. "Testing the strength and robustness of the attraction effect in consumer decision making," Working Papers 2014-04, Grenoble Applied Economics Laboratory (GAEL).
- Paolo Crosetto & Alexia Gaudeul, 2011. "Do consumers prefer offers that are easy to compare? An experimental investigation," Jena Economics Research Papers 2011-044, Friedrich-Schiller-University Jena.
- Paolo Crosetto & Alexia Gaudeul, 2014. "Testing the strength and robustness of the attraction effect in consumer decision making," Jena Economics Research Papers 2014-021, Friedrich-Schiller-University Jena.
- Crosetto, Paolo & Gaudeul, Alexia, 2012. "Do consumers prefer offers that are easy to compare? An experimental investigation," MPRA Paper 36526, University Library of Munich, Germany.
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- Abeler, Johannes & Jäger, Simon, 2013. "Complex Tax Incentives: An Experimental Investigation," IZA Discussion Papers 7373, Institute of Labor Economics (IZA).
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More about this item
Keywords
Bounded Rationality; Cognitive Limitations; Standards; Consumer Choice; Experimental Economics; Heuristics; Pricing Formats; Spurious Complexity;All these keywords.
JEL classification:
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
NEP fields
This paper has been announced in the following NEP Reports:- NEP-EXP-2012-09-30 (Experimental Economics)
- NEP-MKT-2012-09-30 (Marketing)
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