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Marketing Clean and Efficient Vehicles: A Review of Social Marketing and Social Science Approaches

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  • Kurani, Kenneth S.
  • Turrentine, Thomas S.

Abstract

In this report, the authors discuss the potential role of social marketing research and program to increase consumer demand for clean and efficient vehicles. They discuss theories and research approaches in the social marketing stream that can guide multi-year research efforts and a "transformation of the automobile market." The authors also discuss the selection of data collection techniques, such as focus groups and Internet surveys, to aid in identifying and selecting appropriate research methods.

Suggested Citation

  • Kurani, Kenneth S. & Turrentine, Thomas S., 2002. "Marketing Clean and Efficient Vehicles: A Review of Social Marketing and Social Science Approaches," Institute of Transportation Studies, Working Paper Series qt2p923054, Institute of Transportation Studies, UC Davis.
    • Handle: RePEc:cdl:itsdav:qt2p923054
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    References listed on IDEAS

    as
    1. Olshavsky, Richard W & Granbois, Donald H, 1979. "Consumer Decision Making-Fact or Fiction?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 93-100, Se.
    2. James Cramer, 1998. "Population growth and air quality in California," Demography, Springer;Population Association of America (PAA), vol. 35(1), pages 45-56, February.
    3. Turrentine, Thomas S. & Kurani, Kenneth S., 2001. "Marketing Clean and Efficient Vehicles: Workshop Proceedings," University of California Transportation Center, Working Papers qt5xd443wq, University of California Transportation Center.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Kurani, Kenneth S & Turrentine, Tom, 2004. "Automobile Buyer Decisions about Fuel Economy and Fuel Efficiency," Institute of Transportation Studies, Working Paper Series qt6zq891d1, Institute of Transportation Studies, UC Davis.
    2. Cristiano Codagnone & Giuseppe Alessandro Veltri & Francesco Bogliacino & Francisco Lupiáñez-Villanueva & George Gaskell & Andriy Ivchenko & Pietro Ortoleva & Francesco Mureddu, 2016. "Labels as nudges? An experimental study of car eco-labels," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 403-432, December.
    3. Stillwater, Tai, 2011. "Comprehending Consumption: The Behavioral Basis and Implementation of Driver Feedback for Reducing Vehicle Energy Use," Institute of Transportation Studies, Working Paper Series qt2ns9p8h7, Institute of Transportation Studies, UC Davis.
    4. Prestin, Abby & Pearce, Katy E., 2010. "We care a lot: Formative research for a social marketing campaign to promote school-based recycling," Resources, Conservation & Recycling, Elsevier, vol. 54(11), pages 1017-1026.
    5. Eggert, Anthony & Kurani, Kenneth S & Turrentine, Tom & Ogden, Joan M & Sperling, Dan & Winston, Emily, 2005. "Hydrogen and Fuel Cells - Refining the Message Initiating a National Dialogue and Educational Agenda," Institute of Transportation Studies, Working Paper Series qt5nv1k2p0, Institute of Transportation Studies, UC Davis.
    6. Kurani, Ken & Turrentine, Thomas, 2004. "Automobile Buyer Decisions about Fuel Economy and Fuel Efficiency," Institute of Transportation Studies, Working Paper Series qt5hh5k3j3, Institute of Transportation Studies, UC Davis.

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