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A Rising Tide of Anti-Animal Consumerism? Issues and Opportunities

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  • Rae, Allan N.

Abstract

The livestock revolution that has occurred over the last few decades has seen a phenomenal increase in demand for livestock products in much of the developing world. This has largely been matched with growth in supplies, driven by government policies, and increased animal numbers and productivity. But this growth has been accompanied by a number of side-effects which in many cases impose negative externalities on society and suggest that current trends in animal product consumption are unsustainable. As a result there is emerging an anti-animal sentiment among some consumer groups. These people are concerned about livestock issues such as human health effects, biodiversity losses, deforestation, emissions to the air and water, diversion of grains from human to animal consumption, and animal welfare. Each of these will be discussed and it will be suggested that pastoral producers in New Zealand have the opportunity to respond in ways that may increase their market share through appropriate recognition of consumer concerns.

Suggested Citation

  • Rae, Allan N., 2010. "A Rising Tide of Anti-Animal Consumerism? Issues and Opportunities," 2010 Conference, August 26-27, 2010, Nelson, New Zealand 96940, New Zealand Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:nzar10:96940
    DOI: 10.22004/ag.econ.96940
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    References listed on IDEAS

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    1. Allan N. Rae & Hengyun Ma & Jikun Huang & Scott Rozelle, 2006. "Livestock in China: Commodity-Specific Total Factor Productivity Decomposition Using New Panel Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(3), pages 680-695.
    2. Giuseppe Nocella & Lionel Hubbard & Riccardo Scarpa, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(2), pages 275-297.
    3. Ludena, Carlos E. & Hertel, Thomas W. & Preckel, Paul V. & Foster, Kenneth A. & Nin Pratt, Alejandro, 2006. "Productivity Growth and Convergence in Crop, Ruminant and Non-Ruminant Production: Measurement and Forecasts," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25392, International Association of Agricultural Economists.
    4. R.W.M. Johnson, 1992. "Resource Management, Sustainability And Property Rights In New Zealand," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 36(2), pages 167-185, August.
    5. Gerbens-Leenes, P. W. & Nonhebel, S., 2002. "Consumption patterns and their effects on land required for food," Ecological Economics, Elsevier, vol. 42(1-2), pages 185-199, August.
    6. Goodland, Robert, 1997. "Environmental sustainability in agriculture: diet matters," Ecological Economics, Elsevier, vol. 23(3), pages 189-200, December.
    7. Allan N. Rae, 1998. "The effects of expenditure growth and urbanisation on food consumption in East Asia: a note on animal products," Agricultural Economics, International Association of Agricultural Economists, vol. 18(3), pages 291-299, May.
    8. Rae, Allan N., 1998. "The effects of expenditure growth and urbanisation on food consumption in East Asia: a note on animal products," Agricultural Economics, Blackwell, vol. 18(3), pages 291-299, May.
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