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A Rising Tide of Anti-Animal Consumerism? Issues and Opportunities

  • Rae, Allan N.
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    The livestock revolution that has occurred over the last few decades has seen a phenomenal increase in demand for livestock products in much of the developing world. This has largely been matched with growth in supplies, driven by government policies, and increased animal numbers and productivity. But this growth has been accompanied by a number of side-effects which in many cases impose negative externalities on society and suggest that current trends in animal product consumption are unsustainable. As a result there is emerging an anti-animal sentiment among some consumer groups. These people are concerned about livestock issues such as human health effects, biodiversity losses, deforestation, emissions to the air and water, diversion of grains from human to animal consumption, and animal welfare. Each of these will be discussed and it will be suggested that pastoral producers in New Zealand have the opportunity to respond in ways that may increase their market share through appropriate recognition of consumer concerns.

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    File URL: http://purl.umn.edu/96940
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    Paper provided by New Zealand Agricultural and Resource Economics Society in its series 2010 Conference, August 26-27, 2010, Nelson, New Zealand with number 96940.

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    Date of creation: Aug 2010
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    Handle: RePEc:ags:nzar10:96940
    Contact details of provider: Web page: http://www.nzares.org.nz/
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    1. Goodland, Robert, 1997. "Environmental sustainability in agriculture: diet matters," Ecological Economics, Elsevier, vol. 23(3), pages 189-200, December.
    2. Rae, Allan N. & Ma, Hengyun & Huang, Jikun & Rozelle, Scott, 2005. "Livestock in China: Commodity specific total factor productivity decomposition using new panel data," 2005 Annual meeting, July 24-27, Providence, RI 19527, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Rae, Allan N., 1998. "The effects of expenditure growth and urbanisation on food consumption in East Asia: a note on animal products," Agricultural Economics, Blackwell, vol. 18(3), pages 291-299, May.
    4. Ludena, Carlos E. & Hertel, Thomas W. & Preckel, Paul V. & Foster, Kenneth A. & Nin Pratt, Alejandro, 2006. "Productivity Growth and Convergence in Crop, Ruminant and Non-Ruminant Production: Measurement and Forecasts," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25392, International Association of Agricultural Economists.
    5. Giuseppe Nocella & Lionel Hubbard & Riccardo Scarpa, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(2), pages 275-297.
    6. Rae, Allan N., 1998. "The effects of expenditure growth and urbanisation on food consumption in East Asia: a note on animal products," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 18(3), May.
    7. Gerbens-Leenes, P. W. & Nonhebel, S., 2002. "Consumption patterns and their effects on land required for food," Ecological Economics, Elsevier, vol. 42(1-2), pages 185-199, August.
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