IDEAS home Printed from
   My bibliography  Save this paper

"Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?


  • Graham, Hope E.
  • Vestal, Mallory K.
  • Guerrero, Bridget L.


The prevalence of obesity in adolescents and children, in the United States, was 16.9% from 2009 to 2010 (Ogden, et al. 2012), and nearly a third of children between the ages of 6 and 19 are considered obese. It is due to these alarming figures, children are a major focus of public health efforts. Providing nutritional information on the healthfulness of entrées served in the school lunchroom could positively impact a student’s daily dietary choices. Pre-ordering entrée systems have previously shown to have a positive (more healthful) impact on entrée selection (Hanks, Just, and Wansink 2013). The current study builds on the previous literature by including Go-Slow-Whoa nutritional information along with the entrée choice set to determine if the inclusion of nutritional labels can lead to more healthful pre-ordered entrée choices. Results find that older students are more likely to alter their choice to a healthier entrée when nutritional labels are present versus their younger cohort.

Suggested Citation

  • Graham, Hope E. & Vestal, Mallory K. & Guerrero, Bridget L., 2015. ""Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 206007, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
  • Handle: RePEc:ags:aaea15:206007

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. ., 2012. "The Age of Irrelevance," Chapters,in: The Social Economics of Thorstein Veblen, chapter 10 Edward Elgar Publishing.
    2. Just, David R. & Mancino, Lisa & Wansink, Brian, 2007. "Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants?," Economic Research Report 6391, United States Department of Agriculture, Economic Research Service.
    3. Trenton G. Smith, 2004. "The McDonald’s Equilibrium. Advertising, empty calories, and the endogenous determination of dietary preferences," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 23(3), pages 383-413, December.
    4. Smith, Trenton G. & Tasnadi, Attila, 2007. "A theory of natural addiction," Games and Economic Behavior, Elsevier, vol. 59(2), pages 316-344, May.
    5. Andrew S. Hanks & David R. Just & Brian Wansink, 2012. "Healthy Convenience: Nudging Students Toward Healthier Choices in Lunchroom," Working Papers 03, Cornell Center for Behavioral Economics in Child Nutrition Programs.
    6. repec:aph:ajpbhl:10.2105/ajph.2004.054973_3 is not listed on IDEAS
    7. Just, David R. & Wansink, Brian, 2009. "Smarter Lunchrooms: Using Behavioral Economics to Improve Meal Selection," Choices, Agricultural and Applied Economics Association, vol. 24(3).
    8. repec:dys:benwps:2012-03 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea15:206007. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.