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"Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?

Author

Listed:
  • Graham, Hope E.
  • Vestal, Mallory K.
  • Guerrero, Bridget L.

Abstract

The prevalence of obesity in adolescents and children, in the United States, was 16.9% from 2009 to 2010 (Ogden, et al. 2012), and nearly a third of children between the ages of 6 and 19 are considered obese. It is due to these alarming figures, children are a major focus of public health efforts. Providing nutritional information on the healthfulness of entrées served in the school lunchroom could positively impact a student’s daily dietary choices. Pre-ordering entrée systems have previously shown to have a positive (more healthful) impact on entrée selection (Hanks, Just, and Wansink 2013). The current study builds on the previous literature by including Go-Slow-Whoa nutritional information along with the entrée choice set to determine if the inclusion of nutritional labels can lead to more healthful pre-ordered entrée choices. Results find that older students are more likely to alter their choice to a healthier entrée when nutritional labels are present versus their younger cohort.

Suggested Citation

  • Graham, Hope E. & Vestal, Mallory K. & Guerrero, Bridget L., 2015. ""Go-Slow-Whoa!": Will Nutritional Information Influence Adolescent Food Choices and Lead to a Healthier Generation?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 206007, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
  • Handle: RePEc:ags:aaea15:206007
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    File URL: http://purl.umn.edu/206007
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    References listed on IDEAS

    as
    1. ., 2012. "The Age of Irrelevance," Chapters,in: The Social Economics of Thorstein Veblen, chapter 10 Edward Elgar Publishing.
    2. Just, David R. & Mancino, Lisa & Wansink, Brian, 2007. "Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants?," Economic Research Report 6391, United States Department of Agriculture, Economic Research Service.
    3. Trenton G. Smith, 2004. "The McDonald’s Equilibrium. Advertising, empty calories, and the endogenous determination of dietary preferences," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 23(3), pages 383-413, December.
    4. Smith, Trenton G. & Tasnadi, Attila, 2007. "A theory of natural addiction," Games and Economic Behavior, Elsevier, vol. 59(2), pages 316-344, May.
    5. Andrew S. Hanks & David R. Just & Brian Wansink, 2012. "Healthy Convenience: Nudging Students Toward Healthier Choices in Lunchroom," Working Papers 03, Cornell Center for Behavioral Economics in Child Nutrition Programs.
    6. repec:aph:ajpbhl:10.2105/ajph.2004.054973_3 is not listed on IDEAS
    7. Just, David R. & Wansink, Brian, 2009. "Smarter Lunchrooms: Using Behavioral Economics to Improve Meal Selection," Choices, Agricultural and Applied Economics Association, vol. 24(3).
    8. repec:dys:benwps:2012-03 is not listed on IDEAS
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