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Are all GMO’s the same? Consumer acceptance of cisgenic rice in India

Author

Listed:
  • Shew, Aaron M.
  • Nalley, Lawton L.
  • Danforth, Diana M.
  • Dixon, Bruce L.
  • Nayga, Rodolpho M. Jr
  • Delwaide, Anne-Cecile

Abstract

India has more than 215 million food insecure people, many of whom are farmers. Genetically modified (GM) crops have the potential to alleviate this problem by increasing food supplies and strengthening farmer livelihoods. For this to occur, two factors are critical: (1) a change in the regulatory status of GM crops, and (2) consumer acceptance of GM foods. There are generally two classifications of GM crops based on how they are bred: cisgenically-bred, derived from sexually compatible organisms, and transgenically-bred, derived from sexually incompatible organisms. Consumers may view cisgenic foods as more natural than those produced via transgenesis, thus influencing consumer acceptance. This premise was the catalyst for our study—would Indian consumers accept cisgenically-bred rice and if so, how would they value cisgenics compared to conventionally-bred rice, GM-labeled rice, and “no fungicide” rice? In this willingness-to-pay study, respondents did not view cisgenic and GM rice differently. However, participants were willing-to-pay a premium for any aforementioned rice with a “no fungicide” attribute, which cisgenics and GM could provide. Lastly, 76% and 73% of respondents stated a willingness-to-consume GM and cisgenic foods, respectively.

Suggested Citation

  • Shew, Aaron M. & Nalley, Lawton L. & Danforth, Diana M. & Dixon, Bruce L. & Nayga, Rodolpho M. Jr & Delwaide, Anne-Cecile, 2015. "Are all GMO’s the same? Consumer acceptance of cisgenic rice in India," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204869, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea15:204869
    DOI: 10.22004/ag.econ.204869
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    File URL: http://ageconsearch.umn.edu/record/204869/files/AAEA_paper.pdf
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    1. repec:oup:revage:v:30:y:2008:i:2:p:233-251. is not listed on IDEAS
    2. Vijesh V. Krishna & Matin Qaim, 2008. "Consumer Attitudes toward GM Food and Pesticide Residues in India," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(2), pages 233-251.
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    Cited by:

    1. Shew, Aaron M. & Danforth, Diana M. & Nalley, Lawton L. & Nayga, Rodolfo M. Jr. & Tsiboe, Francis & Dixon, Bruce L., 2016. "Consumers’ Willingness-To-Pay for RNAi versus Bt Rice: Are all biotechnologies the same?," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235110, Agricultural and Applied Economics Association.
    2. repec:spr:endesu:v:20:y:2018:i:1:d:10.1007_s10668-016-9879-3 is not listed on IDEAS

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