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Report NEP-MKT-2015-08-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205800, DOI: 10.22004/ag.econ.205800.
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205212, DOI: 10.22004/ag.econ.205212.
- Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, , "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205670, DOI: 10.22004/ag.econ.205670.
- Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015, "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 206232, May, DOI: 10.22004/ag.econ.206232.
- Qing, Ping & Hu, Wuyang, 2015, "Self-Consumption, Gifting, and Chinese Wine Consumers," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 201853, DOI: 10.22004/ag.econ.201853.
- Meas, Thong & Hu, Wuyang, , "Consumers’ Willingness to Pay for Seafood Attributes: A Multi-species and Multi-state Comparison," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162505, DOI: 10.22004/ag.econ.162505.
- Uwamariya, Beatrice, 2014, "Assessment of Consumer Awareness and Preferences for Quality Certification and Origin-Labeling in Fruit Salads in Kigali,Rwanda," Research Theses, Collaborative Masters Program in Agricultural and Applied Economics, number 198512, Jul, DOI: 10.22004/ag.econ.198512.
- Mancini, Mariacecilia & Consiglieri, Claudio, 2015, "Innovation and Marketing Strategies for GI Products: The Case of Parmigiano Reggiano Cheese as Ingredient," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 206455, Apr, DOI: 10.22004/ag.econ.206455.
- Zilberman, David & Kaplan, Scott, 2014, "What the Adoption Literature can teach us about Social Media and Network Effects on Food Choices," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 173076, May, DOI: 10.22004/ag.econ.173076.
- Item repec:ags:uamsts:160752 is not listed on IDEAS anymore
- Weaver, Amanda S. & Lusk, Jayson, 2014, "Expressing Individuality via Food Choices," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162424, DOI: 10.22004/ag.econ.162424.
- Zhang, Yu Yvette & Palma, Marco A. & Jin, Shaosheng, 2015, "Impact of Chinese acquisition of a US Company on Consumer Willingness to Pay," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205811, DOI: 10.22004/ag.econ.205811.
- Yan, Zhen & Zhou, Jie-hong & Li, Kai, 2015, "Measuring consumer heterogeneous preferences for pork traits under media reports: choice experiment in sixteen traceability pilot cities," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205599, DOI: 10.22004/ag.econ.205599.
- Shew, Aaron M. & Nalley, Lawton L. & Danforth, Diana M. & Dixon, Bruce L. & Nayga, Rodolpho M. Jr & Delwaide, Anne-Cecile, 2015, "Are all GMO’s the same? Consumer acceptance of cisgenic rice in India," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 204869, DOI: 10.22004/ag.econ.204869.
- Item repec:spo:wpmain:info:hdl:2441/4firg7dmo68rdasf15hi85vn53 is not listed on IDEAS anymore
- Neill, Clinton L. & Mitchell, Donna M. & Williams, Ryan B., 2014, "A look at the variations in consumer preferences for farmers' markets attributes," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162445, DOI: 10.22004/ag.econ.162445.
- Musumba, Mark & Costa, Rafael F., , "Impacts of Marketing Costs on Supply Chains in Tanzania," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205775, DOI: 10.22004/ag.econ.205775.
- Item repec:ags:usao14:204986 is not listed on IDEAS anymore
- Michal Krawczyk & Anna Kukla-Gryz & Joanna Tyrowicz, 2015, "Digital piracy and the perception of price fairness," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2015-24.
- Phillips, Jon C. & Lehan, Benjamin & Gomez, Abraham & Martin, Cesar & Nolasco, Soraya & Rosales, Chastity & von Helms, Bryce & Wu, Dennis, , "Shelton’s Poultry: A Business Strategy Case Study," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 202694, DOI: 10.22004/ag.econ.202694.