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Evaluating the beef promotion checkoff: The robustness of the conclusions

Author

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  • Ronald W. Ward

    (Food and Resource Economics Department, University of Florida, Gainesville, FL 32611)

Abstract

Evaluation of the beef checkoff is an ongoing effort. Using household data and aggregate beef disappearance data, recent results confirm earlier work by Ward and Lambert showing the effectiveness of the beef checkoff even though the impact on cattle prices is small relative to other factors. Problems with other models attempting to reproduce Ward and Lambert's earlier models are detailed and the specific problems associated with attempts to use other models compared with Ward and Lambert are shown. [Econ-Lit citations: Q130, M300, M370] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • Ronald W. Ward, 1999. "Evaluating the beef promotion checkoff: The robustness of the conclusions," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 517-524.
  • Handle: RePEc:wly:agribz:v:15:y:1999:i:4:p:517-524
    DOI: 10.1002/(SICI)1520-6297(199923)15:4<517::AID-AGR7>3.0.CO;2-0
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    References listed on IDEAS

    as
    1. Nouhoun Coulibaly & B. Wade Brorsen, 1999. "Explaining the differences between two previous meat generic advertising studies," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 501-515.
    2. Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
    3. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932.
    4. Ward, Ronald W. & Moon, Wanki, 1996. "Changing Attitudes about Fat and Cholesterol: Do They Impact Meat Consumption?," Choices, Agricultural and Applied Economics Association, vol. 11(3).
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    Cited by:

    1. Schmit, Todd M. & Gould, Brian W. & Dong, Diansheng & Kaiser, Harry & Chung, Chanjin, 2001. "The Impact of Generic Advertising on Household Cheese Purchases: A Censored Autocorrelated Regression Approach," Working Papers 201563, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    2. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    3. Øystein Myrland & Diansheng Dong & Harry M. Kaiser, 2007. "Quantity versus quality effects of generic advertising: The case of Norwegian salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 23(1), pages 85-100.
    4. Jones, Eugene, 2001. "Agricultural Economics Research And Its Usefulness To Private Firms: Some Unsolicited Observations," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(01), March.
    5. Verbeke, W. & Ward, R. W. & Avermaete, T., 2002. "Evaluation of publicity measures relating to the EU beef labelling system in Belgium," Food Policy, Elsevier, vol. 27(4), pages 339-353, August.

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