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Evaluating the beef promotion checkoff: The robustness of the conclusions

  • Ronald W. Ward

    (Food and Resource Economics Department, University of Florida, Gainesville, FL 32611)

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    Evaluation of the beef checkoff is an ongoing effort. Using household data and aggregate beef disappearance data, recent results confirm earlier work by Ward and Lambert showing the effectiveness of the beef checkoff even though the impact on cattle prices is small relative to other factors. Problems with other models attempting to reproduce Ward and Lambert's earlier models are detailed and the specific problems associated with attempts to use other models compared with Ward and Lambert are shown. [Econ-Lit citations: Q130, M300, M370] © 1999 John Wiley & Sons, Inc.

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    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 15 (1999)
    Issue (Month): 4 ()
    Pages: 517-524

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    Handle: RePEc:wly:agribz:v:15:y:1999:i:4:p:517-524
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    1. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932.
    2. Nouhoun Coulibaly & B. Wade Brorsen, 1999. "Explaining the differences between two previous meat generic advertising studies," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 501-515.
    3. Ward, Ronald W. & Moon, Wanki, 1996. "Changing Attitudes about Fat and Cholesterol: Do They Impact Meat Consumption?," Choices, Agricultural and Applied Economics Association, vol. 11(3).
    4. Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
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