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Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments

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  • Yuko Onozaka
  • Håvard Hansen
  • Arne Sørvig

Abstract

Seafood consumers are vastly heterogeneous in terms of their knowledge, confidence, and perceptions about seafood. This article examines the relationship between consumer perceptions (healthiness, value for money, and convenience) and salmon consumption frequencies while modeling unobserved consumer heterogeneity by segmenting consumers based on their food-related lifestyle. We employ latent class analysis (LCA) that embeds the structural equation modeling (SEM) to ensure the latent nature of both the consumer segment and the food lifestyle measures are properly accounted for. The analysis is applied to five European countries (United Kingdom, Germany, France, Russia, and Sweden). We contribute to the literature by providing new insights into how food lifestyle may influence the salmon consumption behavior by highlighting the differences among food lifestyle segments in different countries.

Suggested Citation

  • Yuko Onozaka & Håvard Hansen & Arne Sørvig, 2014. "Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments," Marine Resource Economics, University of Chicago Press, vol. 29(4), pages 351-374.
    • Handle: RePEc:ucp:mresec:doi:10.1086/678928
    DOI: 10.1086/678928
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    Cited by:

    1. Andrew K.G. Tan & Steven T. Yen & Abdul Rahman Hasan, 2015. "At-Home Consumption of Fish Products in Malaysia: An Analysis of Household Expenditure Survey Data," Marine Resource Economics, University of Chicago Press, vol. 30(4), pages 417-433.
    2. Ehrlich, Oren & Bi, Xiang & Borisova, Tatiana & Larkin, Sherry, 2017. "A latent class analysis of public attitudes toward water resources with implications for recreational demand," Ecosystem Services, Elsevier, vol. 28(PA), pages 124-132.
    3. Frank Asche & Atle G. Guttormsen, 2014. "Seafood Markets and Aquaculture Production: Special Issue Introduction," Marine Resource Economics, University of Chicago Press, vol. 29(4), pages 301-304.
    4. Frank Asche & Julia Bronnmann, 2017. "Price premiums for ecolabelled seafood: MSC certification in Germany," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(4), pages 576-589, October.
    5. Xiang Bi & Lisa House & Zhifeng Gao, 2016. "Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents," Marine Resource Economics, University of Chicago Press, vol. 31(3), pages 355-372.
    6. Onozaka, Yuko & Honkanen, Pirjo & Altintzoglou, Themistoklis, 2023. "Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan," Food Policy, Elsevier, vol. 117(C).

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