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The market acceptance of corporate social responsibility: a comparison across six countries/regions

  • Ron Bird

    (Paul Woolley Centre for the Study Capital Market Dysfunctionality, University of Technology Sydney, Australia)

  • Francesco Momenté

    (Bocconi University, Italy)

  • Francesco Reggiani

    (Bocconi University, Italy)

Registered author(s):

Information on the link between market performance and corporate social responsibility (CSR) activities provides an indication of the extent of acceptance by investors of these types of activities. The nature of this relationship is of critical importance for management trying to reconcile the demands of the company’s shareholders with those of a much wider group of stakeholders and for investors pursuing a socially responsible investing strategy. Using an international database we investigate the extent to which expenditures on CSR activities are valued across market in six countries/regions. We find that CSR activities are highly valued by the investors in the European markets, where our findings clearly indicate that such activities lead to higher market valuations. In the US, Japan and Australia expenditures on CSR activities have a neutral impact on company valuation, which is still a good outcome for management who wish to incorporate into their decision process the objectives of a wide spectrum of stakeholders and for investors wishing to tilt their investments towards the more socially responsible companies.

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File URL: http://aum.sagepub.com/content/37/2/153.abstract
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Article provided by Australian School of Business in its journal Australian Journal of Management.

Volume (Year): 37 (2012)
Issue (Month): 2 (August)
Pages: 153-168

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Handle: RePEc:sae:ausman:v:37:y:2012:i:2:p:153-168
Contact details of provider: Web page: http://www.agsm.edu.au

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  1. Suzuki, Kenji & Tanimoto, Kanji, 2005. "Corporate Social Responsibility In Japan: Analyzing The Participating Companies In Global Reporting Initiative," EIJS Working Paper Series 208, The European Institute of Japanese Studies.
  2. Stephen Brammer & Chris Brooks & Stephen Pavelin, 2006. "Corporate Social Performance and Stock Returns: UK Evidence from Disaggregate Measures," Financial Management, Financial Management Association, vol. 35(3), Autumn.
  3. Vicente Lima Crisóstomo & Fátima de Souza Freire & Felipe Cortes de Vasconcellos, 2011. "Corporate social responsibility, firm value and financial performance in Brazil," Social Responsibility Journal, Emerald Group Publishing, vol. 7(2), pages 295-309, July.
  4. Isabelle Maignan & David A Ralston, 2002. "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations," Journal of International Business Studies, Palgrave Macmillan, vol. 33(3), pages 497-514, September.
  5. Narasimhan Jegadeesh, 2001. "Profitability of Momentum Strategies: An Evaluation of Alternative Explanations," Journal of Finance, American Finance Association, vol. 56(2), pages 699-720, 04.
  6. Ron Bird & Anthony D. Hall & Francesco Momentè & Francesco Reggiani, 2007. "What Corporate Social Responsibility Activities are Valued by the Market?," Journal of Business Ethics, Springer, vol. 76(2), pages 189-206, December.
  7. Fama, Eugene F. & French, Kenneth R., 1993. "Common risk factors in the returns on stocks and bonds," Journal of Financial Economics, Elsevier, vol. 33(1), pages 3-56, February.
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