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Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption

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Listed:
  • Jutta Roosen
  • Stéphan Marette
  • Sandrine Blanchemanche
  • Philippe Verger

Abstract

A field experiment was conducted in France to evaluate the impact of health information on fish consumption. A warning revealed the risks of methyl mercury contamination in fish and gave consumption recommendations. A difference-in-differences estimation shows that this warning led to a statistically significant but relatively weak decrease in fish consumption. Consumption of the most contaminated fish did not decrease despite advice to avoid consumption of these fish. Accompanying questionnaires show that consumers imperfectly recall the fish species quoted in the warning. The results suggest a relatively poor efficacy of a complex health message, despite its use by several national health agencies. Copyright 2009, Oxford University Press.

Suggested Citation

  • Jutta Roosen & Stéphan Marette & Sandrine Blanchemanche & Philippe Verger, 2009. "Does Health Information Matter for Modifying Consumption? A Field Experiment Measuring the Impact of Risk Information on Fish Consumption," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(1), pages 2-20.
  • Handle: RePEc:oup:revage:v:31:y:2009:i:1:p:2-20
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2008.01423.x
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    References listed on IDEAS

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    1. Shimshack, Jay P. & Ward, Michael B. & Beatty, Timothy K.M., 2007. "Mercury advisories: Information, education, and fish consumption," Journal of Environmental Economics and Management, Elsevier, vol. 53(2), pages 158-179, March.
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    3. Jason F. Shogren & John A. Fox & Dermot J. Hayes & Jutta Roosen, 1999. "Observed Choices for Food Safety in Retail, Survey, and Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1192-1199.
    4. H.H. Jensen & T. Kesavan & S.R. Johnson, 1992. "Measuring the Impact of Health Awareness on Food Demand," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 14(2), pages 299-312.
    5. Sloan, Frank A. & Smith, V. Kerry & Taylor, Donald Jr., 2002. "Information, addiction, and 'bad choices': lessons from a century of cigarettes," Economics Letters, Elsevier, vol. 77(2), pages 147-155, October.
    6. Fred Kuchler & Abebayehu Tegene & J. Michael Harris, 2005. "Taxing Snack Foods: Manipulating Diet Quality or Financing Information Programs?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 27(1), pages 4-20.
    7. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine, 2008. "Health information and substitution between fish: Lessons from laboratory and field experiments," Food Policy, Elsevier, vol. 33(3), pages 197-208, June.
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    Citations

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    Cited by:

    1. Drescher, Larissa S. & Marette, Stephan & Roosen, Jutta, 2011. "Consumer Acceptance of Traffic-light Labelling on Food vs. Financial Products," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114431, European Association of Agricultural Economists.
    2. Tiziana De Magistris & Teresa Del Giudice & Fabio Verneau, 2015. "The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study," Journal of Consumer Affairs, Wiley Blackwell, vol. 49(2), pages 457-471, July.
    3. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine, 2011. "The Combination of Lab and Field Experiments for Benefit-Cost Analysis," Journal of Benefit-Cost Analysis, Cambridge University Press, vol. 2(03), pages 1-36, August.
    4. Moon, Wanki & Balasubramanian, Siva K. & Rimal, Arbindra, 2011. "Health claims and consumers' behavioral intentions: The case of soy-based food," Food Policy, Elsevier, vol. 36(4), pages 480-489, August.
    5. Øvrum, Arnstein & Alfnes, Frode & Almli, Valérie L. & Rickertsen, Kyrre, 2012. "Health information and diet choices: Results from a cheese experiment," Food Policy, Elsevier, vol. 37(5), pages 520-529.
    6. Maynard, Leigh J. & Saghaian, Sayed H. & Nickoloff, Megan, 2008. "Buyer and Seller Responses to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 11(1).
    7. Stéphan Marette & Jutta Roosen & Sandrine Blanchemanche, 2008. "Taxes and subsidies to change eating habits when information is not enough: an application to fish consumption," Journal of Regulatory Economics, Springer, vol. 34(2), pages 119-143, October.
    8. Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.
    9. Engelberth, Haley M. & Teisl, Mario F. & Noblet, Caroline & Bell, Kathleen P. & Frohmberg, Eric & Butts, Karyn & Smith, Andrew E., 2012. "Econometric Analysis of Maine’s Mercury Advisory," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124955, Agricultural and Applied Economics Association.
    10. repec:gam:jsusta:v:9:y:2017:i:10:p:1701-:d:112897 is not listed on IDEAS
    11. Zhao, Meng & Konishi, Yoshifumi & Glewwe, Paul, 2013. "Does information on health status lead to a healthier lifestyle? Evidence from China on the effect of hypertension diagnosis on food consumption," Journal of Health Economics, Elsevier, vol. 32(2), pages 367-385.

    More about this item

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • I1 - Health, Education, and Welfare - - Health

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