IDEAS home Printed from https://ideas.repec.org/a/kap/transp/v46y2019i5d10.1007_s11116-018-9938-8.html
   My bibliography  Save this article

Survey design for exploring demand for Mobility as a Service plans

Author

Listed:
  • Melinda Matyas

    (University College London)

  • Maria Kamargianni

    (University College London)

Abstract

As the Mobility as a Service (MaaS) concept attracts more interest, there is increased demand for understanding more about MaaS subscription plans. There is a gap in knowledge on how the plans should be created and what transport modes and features they should include in order to cater for the heterogeneous mobility preferences of all the socio-demographic user groups. This paper presents the design of a survey including a stated preference (SP) experiment that captures the complex decision-making process of purchasing MaaS products. Respondents are presented with repeated choices between four hypothetical MaaS plans out of which three are fixed plans and one is a menu option. This approach allows for testing people’s preferences and willingness to pay for flexibility. The attributes of the plans include transport modes and amounts, mode specific features (e.g. 10-min taxi guarantee), transferability (meaning how much of left over mode-attributes can be transferred to the next month), special bonuses (e.g. a free dinner for two) and the price of the plan. The SP is tested with a number of focus groups. Insights on two data collection applications are detailed, first as part of web-based survey, then incorporated into a smartphone-based prompted recall travel survey. The design presented in this paper can be adapted to other areas and provide valuable insights for MaaS products design and pricing.

Suggested Citation

  • Melinda Matyas & Maria Kamargianni, 2019. "Survey design for exploring demand for Mobility as a Service plans," Transportation, Springer, vol. 46(5), pages 1525-1558, October.
  • Handle: RePEc:kap:transp:v:46:y:2019:i:5:d:10.1007_s11116-018-9938-8
    DOI: 10.1007/s11116-018-9938-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11116-018-9938-8
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1007/s11116-018-9938-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gary Madden & Michael Simpson & Scott Savage, 2002. "Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions," The Economic Record, The Economic Society of Australia, vol. 78(243), pages 422-432, December.
    2. Kamargianni, Maria, 2015. "Investigating next generation's cycling ridership to promote sustainable mobility in different types of cities," Research in Transportation Economics, Elsevier, vol. 53(C), pages 45-55.
    3. Janiszewski, Chris & Cunha, Marcus, Jr, 2004. "The Influence of Price Discount Framing on the Evaluation of a Product Bundle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 534-546, March.
    4. Lorenzo Masiero & David Hensher, 2011. "Shift of reference point and implications on behavioral reaction to gains and losses," Transportation, Springer, vol. 38(2), pages 249-271, March.
    5. Andre Carrel & Raja Sengupta & Joan L. Walker, 2017. "The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker," Transportation, Springer, vol. 44(4), pages 643-679, July.
    6. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, October.
    7. David A. Hensher, 2004. "Identifying the Influence of Stated Choice Design Dimensionality on Willingness to Pay for Travel Time Savings," Journal of Transport Economics and Policy, University of Bath, vol. 38(3), pages 425-446, September.
    8. Darren Scott & Kay Axhausen, 2006. "Household Mobility Tool Ownership: Modeling Interactions between Cars and Season Tickets," Transportation, Springer, vol. 33(4), pages 311-328, July.
    9. repec:bla:ecorec:v:78:y:2002:i:243:p:422-32 is not listed on IDEAS
    10. David Hensher & William Greene, 2003. "The Mixed Logit model: The state of practice," Transportation, Springer, vol. 30(2), pages 133-176, May.
    11. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
    12. Turrentine, Thomas S. & Kurani, Kenneth S., 2007. "Car buyers and fuel economy?," Energy Policy, Elsevier, vol. 35(2), pages 1213-1223, February.
    13. van Cranenburgh, S. & Chorus, C.G. & van Wee, B., 2014. "Vacation behaviour under high travel cost conditions – A stated preference of revealed preference approach," Tourism Management, Elsevier, vol. 43(C), pages 105-118.
    14. Brown, Thomas C. & Kingsley, David & Peterson, George L. & Flores, Nicholas E. & Clarke, Andrea & Birjulin, Andrej, 2008. "Reliability of individual valuations of public and private goods: Choice consistency, response time, and preference refinement," Journal of Public Economics, Elsevier, vol. 92(7), pages 1595-1606, July.
    15. David A. Hensher, 2006. "How do respondents process stated choice experiments? Attribute consideration under varying information load," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(6), pages 861-878.
    16. Thomas M. Fojcik & Heike Proff, 2014. "Accelerating market diffusion of battery electric vehicles through alternative mobility concepts," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 14(3/4), pages 347-368.
    17. Turrentine, Tom & Kurani, Kenneth S, 2007. "Car buyers and fuel economy?," Institute of Transportation Studies, Working Paper Series qt56x845v4, Institute of Transportation Studies, UC Davis.
    18. Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
    19. Guevara, C. Angelo & Ben-Akiva, Moshe E., 2013. "Sampling of alternatives in Logit Mixture models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 185-198.
    20. Jae-Hong Kim & Francesca Pagliara & John Preston, 2003. "An Analysis of Residential Location Choice Behaviour in Oxfordshire, Uk: A Combined Stated Preference Approach," International Review of Public Administration, Taylor & Francis Journals, vol. 8(1), pages 103-114, July.
    21. Train, Kenneth & Wilson, Wesley W., 2008. "Estimation on stated-preference experiments constructed from revealed-preference choices," Transportation Research Part B: Methodological, Elsevier, vol. 42(3), pages 191-203, March.
    22. Nikolaus Franke & Martin Schreier & Ulrike Kaiser, 2010. "The "I Designed It Myself" Effect in Mass Customization," Management Science, INFORMS, vol. 56(1), pages 125-140, January.
    23. Becker, Henrik & Ciari, Francesco & Axhausen, Kay W., 2017. "Comparing car-sharing schemes in Switzerland: User groups and usage patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 97(C), pages 17-29.
    24. Sheng, Shibin & Pan, Yue, 2009. "Bundling as a new product introduction strategy: The role of brand image and bundle features," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 367-376.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Antonella Franco & Antonino Vitetta, 2023. "Preference Model in the Context of Mobility as a Service: A Pilot Case Study," Sustainability, MDPI, vol. 15(6), pages 1-14, March.
    2. Lopez-Carreiro, Iria & Monzon, Andres & Lopez, Elena & Lopez-Lambas, Maria Eugenia, 2020. "Urban mobility in the digital era: An exploration of travellers' expectations of MaaS mobile-technologies," Technology in Society, Elsevier, vol. 63(C).
    3. Lopez-Carreiro, Iria & Monzon, Andres & Lopez-Lambas, Maria E., 2021. "Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 275-294.
    4. Rajendran, Suchithra & Srinivas, Sharan, 2020. "Air taxi service for urban mobility: A critical review of recent developments, future challenges, and opportunities," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).
    5. Nikitas, Alexandros & Cotet, Corneliu & Vitel, Alexandra-Elena & Nikitas, Nikolaos & Prato, Carlo, 2024. "Transport stakeholders’ perceptions of Mobility-as-a-Service: A Q-study of cultural shift proponents, policy advocates and technology supporters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 181(C).
    6. Kayikci, Yasanur & Kabadurmus, Ozgur, 2022. "Barriers to the adoption of the mobility-as-a-service concept: The case of Istanbul, a large emerging metropolis," Transport Policy, Elsevier, vol. 129(C), pages 219-236.
    7. Dadashzadeh, Nima & Woods, Lee & Ouelhadj, Djamila & Thomopoulos, Nikolas & Kamargianni, Maria & Antoniou, Constantinos, 2022. "Mobility as a Service Inclusion Index (MaaSINI): Evaluation of inclusivity in MaaS systems and policy recommendations," Transport Policy, Elsevier, vol. 127(C), pages 191-202.
    8. Paula Brezovec & Nina Hampl, 2021. "Electric Vehicles Ready for Breakthrough in MaaS? Consumer Adoption of E-Car Sharing and E-Scooter Sharing as a Part of Mobility-as-a-Service (MaaS)," Energies, MDPI, vol. 14(4), pages 1-25, February.
    9. Ching-Fu Chen & Yi-Xuan Chen, 2023. "Investigating the effects of platform and mobility on mobility as a service (MaaS) users’ service experience and behavioral intention: empirical evidence from MeNGo, Kaohsiung," Transportation, Springer, vol. 50(6), pages 2299-2318, December.
    10. Kriswardhana, Willy & Esztergár-Kiss, Domokos, 2023. "Exploring the aspects of MaaS adoption based on college students’ preferences," Transport Policy, Elsevier, vol. 136(C), pages 113-125.
    11. Theodoros P. Pantelidis & Joseph Y. J. Chow & Saeid Rasulkhani, 2019. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative Mobility-as-a-Service platforms," Papers 1911.04435, arXiv.org, revised Jun 2020.
    12. Pantelidis, Theodoros P. & Chow, Joseph Y.J. & Rasulkhani, Saeid, 2020. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative mobility-as-a-service platforms," Transportation Research Part B: Methodological, Elsevier, vol. 140(C), pages 79-100.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bliemer, Michiel C.J. & Rose, John M., 2011. "Experimental design influences on stated choice outputs: An empirical study in air travel choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(1), pages 63-79, January.
    2. Punel, Aymeric & Stathopoulos, Amanda, 2017. "Modeling the acceptability of crowdsourced goods deliveries: Role of context and experience effects," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 105(C), pages 18-38.
    3. Marit Kragt, 2013. "The Effects of Changing Cost Vectors on Choices and Scale Heterogeneity," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 54(2), pages 201-221, February.
    4. Mohammed H. Alemu & Søren Bøye Olsen & Suzanne E. Vedel & John Kinyuru & Kennedy O. Pambo, 2016. "Integrating sensory evaluations in incentivized discrete choice experiments to assess consumer demand for cricket flour buns in Kenya," IFRO Working Paper 2016/02, University of Copenhagen, Department of Food and Resource Economics.
    5. Danaf, Mazen & Atasoy, Bilge & de Azevedo, Carlos Lima & Ding-Mastera, Jing & Abou-Zeid, Maya & Cox, Nathaniel & Zhao, Fang & Ben-Akiva, Moshe, 2019. "Context-aware stated preferences with smartphone-based travel surveys," Journal of choice modelling, Elsevier, vol. 31(C), pages 35-50.
    6. Tao, Xuezong & Zhu, Lichao, 2020. "Meta-analysis of value of time in freight transportation: A comprehensive review based on discrete choice models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 213-233.
    7. Ladenburg, Jacob & Olsen, Søren Bøye, 2014. "Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys," Resource and Energy Economics, Elsevier, vol. 37(C), pages 39-63.
    8. Rose, John M. & Bliemer, Michiel C.J. & Hensher, David A. & Collins, Andrew T., 2008. "Designing efficient stated choice experiments in the presence of reference alternatives," Transportation Research Part B: Methodological, Elsevier, vol. 42(4), pages 395-406, May.
    9. Contu, Davide & Strazzera, Elisabetta & Mourato, Susana, 2016. "Modeling individual preferences for energy sources: The case of IV generation nuclear energy in Italy," Ecological Economics, Elsevier, vol. 127(C), pages 37-58.
    10. Moser, Riccarda & Raffaelli, Roberta, 2014. "Does attribute cut-off elicitation affect choice consistency? Contrasting hypothetical and real-money choice experiments," Journal of choice modelling, Elsevier, vol. 11(C), pages 16-29.
    11. Kaye-Blake, William & Abell, Walter L. & Zellman, Eva, 2009. "Respondents’ ignoring of attribute information in a choice modelling survey," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 1-18.
    12. Bergantino, Angela S. & Bierlaire, Michel & Catalano, Mario & Migliore, Marco & Amoroso, Salvatore, 2013. "Taste heterogeneity and latent preferences in the choice behaviour of freight transport operators," Transport Policy, Elsevier, vol. 30(C), pages 77-91.
    13. Rose, John M. & Hensher, David A. & Caussade, Sebastian & Ortúzar, Juan de Dios & Jou, Rong-Chang, 2009. "Identifying differences in willingness to pay due to dimensionality in stated choice experiments: a cross country analysis," Journal of Transport Geography, Elsevier, vol. 17(1), pages 21-29.
    14. Hössinger, Reinhard & Link, Christoph & Sonntag, Axel & Stark, Juliane, 2017. "Estimating the price elasticity of fuel demand with stated preferences derived from a situational approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 154-171.
    15. Train, Kenneth & Wilson, Wesley W., 2008. "Estimation on stated-preference experiments constructed from revealed-preference choices," Transportation Research Part B: Methodological, Elsevier, vol. 42(3), pages 191-203, March.
    16. Richard G. Newell & Juha Siikamäki, 2014. "Nudging Energy Efficiency Behavior: The Role of Information Labels," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 1(4), pages 555-598.
    17. Yang, Jui-Chen & Johnson, F. Reed & Kilambi, Vikram & Mohamed, Ateesha F., 2015. "Sample size and utility-difference precision in discrete-choice experiments: A meta-simulation approach," Journal of choice modelling, Elsevier, vol. 16(C), pages 50-57.
    18. Scarpa, Riccardo & Rose, John M., 2008. "Design efficiency for non-market valuation with choice modelling: how to measure it, what to report and why," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 52(3), pages 1-30.
    19. Helveston, John Paul & Liu, Yimin & Feit, Elea McDonnell & Fuchs, Erica & Klampfl, Erica & Michalek, Jeremy J., 2015. "Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the U.S. and China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 73(C), pages 96-112.
    20. Dimitropoulos, Alexandros & Rietveld, Piet & van Ommeren, Jos N., 2013. "Consumer valuation of changes in driving range: A meta-analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 55(C), pages 27-45.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:transp:v:46:y:2019:i:5:d:10.1007_s11116-018-9938-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.