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Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions

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  • Gary Madden
  • Michael Simpson
  • Scott Savage

Abstract

This study estimates a nested multinomial logit (NMNL) model of broadband delivered entertainment service subscription that allows for the impact of an installation fee and rental price, service attributes and household demographic variables on subscription. The model is estimated on stated–preference data obtained from an Australia–wide survey of capital cities and provincial centres. Nested multinomial logit model estimates are used to provide forecasts that suggest 65 per cent of separate residences passed are likely to subscribe at 2000. This percentage translates into 1237 744 subscribers.

Suggested Citation

  • Gary Madden & Michael Simpson & Scott Savage, 2002. "Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions," The Economic Record, The Economic Society of Australia, vol. 78(243), pages 422-432, December.
    • Handle: RePEc:bla:ecorec:v:78:y:2002:i:243:p:422-432
    DOI: 10.1111/1475-4932.00068
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    Cited by:

    1. Srinuan, Pratompong & Srinuan, Chalita & Bohlin, Erik, 2012. "Fixed and mobile broadband substitution in Sweden," Telecommunications Policy, Elsevier, vol. 36(3), pages 237-251.
    2. Pratompong Srinuan & Chalita Srinuan & Erik Bohlin, 2011. "The Mobile Broadband and Fixed Broadband Battle in Swedish Market: Complementary or substitution?," RSCAS Working Papers 2011/36, European University Institute.
    3. Melinda Matyas & Maria Kamargianni, 2019. "Survey design for exploring demand for Mobility as a Service plans," Transportation, Springer, vol. 46(5), pages 1525-1558, October.
    4. Gary Madden & Grant Coble-Neal, 2005. "Australian Residential Telecommunications Consumption and Substitution Patterns," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 26(3), pages 325-347, October.

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    JEL classification:

    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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