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Broadband delivered entertainment services: forecasting Australian subscription intentions

Author

Listed:
  • Madden, Gary G
  • Simpson, Michael
  • Savage, Scott

Abstract

This study estimates a nested multinomial logit (NMNL) model of broadband delivered entertainment service subscription that allows for the impact of an installation fee and rental price, service attributes and household demographic variables on subscription. The model is estimated on stated-preference data obtained from an Australia-wide survey of capital cities and provincial centres. Nested multinomial logit model estimates are used to provide forecasts that suggest 65 per cent of separate residences passed are likely to subscribe at 2000. This percentage translates into 1237 744 subscriber.

Suggested Citation

  • Madden, Gary G & Simpson, Michael & Savage, Scott, 2002. "Broadband delivered entertainment services: forecasting Australian subscription intentions," MPRA Paper 10915, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:10915
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Srinuan, Pratompong & Srinuan, Chalita & Bohlin, Erik, 2012. "Fixed and mobile broadband substitution in Sweden," Telecommunications Policy, Elsevier, vol. 36(3), pages 237-251.
    2. Pratompong Srinuan & Chalita Srinuan & Erik Bohlin, 2011. "The Mobile Broadband and Fixed Broadband Battle in Swedish Market: Complementary or substitution?," RSCAS Working Papers 2011/36, European University Institute.
    3. Gary Madden & Grant Coble-Neal, 2005. "Australian Residential Telecommunications Consumption and Substitution Patterns," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 26(3), pages 325-347, October.

    More about this item

    Keywords

    Broadband entertainment services; forecasting Australian subscription demand;

    JEL classification:

    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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