Do vendors benefit from promotions in a multi-vendor loyalty program?
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Volume (Year): 22 (2011)
Issue (Month): 4 (November)
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References listed on IDEAS
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- Im, Kyung So & Pesaran, M. Hashem & Shin, Yongcheol, 2003.
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- Tansev Geylani & J. Jeffrey Inman & Frenkel Ter Hofstede, 2008. "Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty," Marketing Science, INFORMS, vol. 27(4), pages 730-744, 07-08.
- N. Demoulin & P. Zidda, 2009. "Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market," Post-Print halshs-00487326, HAL.
- Levin, Andrew & Lin, Chien-Fu & James Chu, Chia-Shang, 2002. "Unit root tests in panel data: asymptotic and finite-sample properties," Journal of Econometrics, Elsevier, vol. 108(1), pages 1-24, May.
- Tom Doan, "undated". "LEVINLIN: RATS procedure to perform Levin-Lin-Chu test for unit roots in panel data," Statistical Software Components RTS00242, Boston College Department of Economics.
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