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Effectiveness of loyalty programs

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  • Bombaij, Nick

    (Tilburg University, School of Economics and Management)

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  • Bombaij, Nick, 2021. "Effectiveness of loyalty programs," Other publications TiSEM 095c506d-5b5c-4ea3-9b41-a, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9
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    1. Bies, Suzanne, 2022. "Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs," Other publications TiSEM ade86df3-4846-4318-938f-a, Tilburg University, School of Economics and Management.

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