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User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Author

Listed:
  • Girish Mallapragada

    (Kelley School of Business, Indiana University, Bloomington, Indiana 47405)

  • Rajdeep Grewal

    (Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802)

  • Gary Lilien

    (Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802)

Abstract

Volunteer users employ collaborative Internet technologies to develop open source products, a form of user-generated content, where time to product release is a crucial measure of project success. The open source community features two separate but related subcommunities: developer users who contribute time and effort to develop products and end users who act as collaborative testers and provide feedback. We develop hypotheses concerning how the location of the project's founders in the social network of developer users, the interplay of developer users and end users, and project and product characteristics affect time to product release. We use data on 817 development projects from SourceForge, a large open source community forum, to calibrate a split hazard model to test the hypotheses. That model supports the two-community conceptualization and most of the related hypotheses. The results have theoretical and managerial implications; for example, a pivotal position of founders in the developer user community can reduce time to product release by up to 31 and projects in which users are more engaged can experience an 11 time to product release compared with those projects in which they are not.

Suggested Citation

  • Girish Mallapragada & Rajdeep Grewal & Gary Lilien, 2012. "User-Generated Open Source Products: Founder's Social Capital and Time to Product Release," Marketing Science, INFORMS, vol. 31(3), pages 474-492, May.
    • Handle: RePEc:inm:ormksc:v:31:y:2012:i:3:p:474-492
    DOI: 10.1287/mksc.1110.0690
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    8. Smirnova, Inna & Reitzig, Markus & Alexy, Oliver, 2022. "What makes the right OSS contributor tick? Treatments to motivate high-skilled developers," Research Policy, Elsevier, vol. 51(1).
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    10. Konuş, Umut & Neslin, Scott A. & Verhoef, Peter C., 2014. "The effect of search channel elimination on purchase incidence, order size and channel choice," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 49-64.
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    12. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
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    15. H. Mirzaei, Fouad & Ødegaard, Fredrik & Yan, Xinghao, 2015. "User reward programs in online social media," Omega, Elsevier, vol. 57(PB), pages 123-144.
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    18. Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
    19. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.

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