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Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Author

Listed:
  • Aric Rindfleisch

    ()

  • Kersi Antia
  • Janet Bercovitz
  • James Brown
  • Joseph Cannon
  • Stephen Carson
  • Mrinal Ghosh
  • Susan Helper
  • Diana Robertson
  • Kenneth Wathne

Abstract

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Suggested Citation

  • Aric Rindfleisch & Kersi Antia & Janet Bercovitz & James Brown & Joseph Cannon & Stephen Carson & Mrinal Ghosh & Susan Helper & Diana Robertson & Kenneth Wathne, 2010. "Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities," Marketing Letters, Springer, vol. 21(3), pages 211-222, September.
  • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:211-222
    DOI: 10.1007/s11002-010-9104-3
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    References listed on IDEAS

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    1. Williamson, Oliver E., 1999. "The Mechanisms of Governance," OUP Catalogue, Oxford University Press, number 9780195132601.
    2. Macher Jeffrey T & Richman Barak D, 2008. "Transaction Cost Economics: An Assessment of Empirical Research in the Social Sciences," Business and Politics, De Gruyter, vol. 10(1), pages 1-65, May.
    3. Ulset, Svein, 1996. "R&D outsourcing and contractual governance: An empirical study of commercial R&D projects," Journal of Economic Behavior & Organization, Elsevier, vol. 30(1), pages 63-82, July.
    4. Helper, Susan & Levine, David I, 1992. "Long-Term Supplier Relations and Product-Market Structure," Journal of Law, Economics, and Organization, Oxford University Press, vol. 8(3), pages 561-581, October.
    5. Oliver E. Williamson, 2000. "The New Institutional Economics: Taking Stock, Looking Ahead," Journal of Economic Literature, American Economic Association, vol. 38(3), pages 595-613, September.
    6. Deeds, David L. & Hill, Charles W. L., 1999. "An examination of opportunistic action within research alliances: Evidence from the biotechnology industry," Journal of Business Venturing, Elsevier, vol. 14(2), pages 141-163, March.
    7. Macher, Jeffrey T. & Richman, Barak D., 2008. "Transaction Cost Economics: An Assessment of Empirical Research in the Social Sciences," Business and Politics, Cambridge University Press, vol. 10(01), pages 1-63, April.
    8. Erin Anderson, 1985. "The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis," Marketing Science, INFORMS, vol. 4(3), pages 234-254.
    9. Ross, William T. & Robertson, Diana C., 2000. "Lying: The Impact of Decision Context," Business Ethics Quarterly, Cambridge University Press, vol. 10(02), pages 409-440, April.
    10. Hoetker, Glenn, 2002. "Do Modular Products Lead to Modular Organizations?," Working Papers 02-0130, University of Illinois at Urbana-Champaign, College of Business.
    11. Michael D. Ryall & Rachelle C. Sampson, 2009. "Formal Contracts in the Presence of Relational Enforcement Mechanisms: Evidence from Technology Development Projects," Management Science, INFORMS, vol. 55(6), pages 906-925, June.
    12. Yadong Luo, 2007. "An integrated anti-opportunism system in international exchange," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(6), pages 855-877, November.
    13. repec:mes:jeciss:v:30:y:1996:i:4:p:1212-1216 is not listed on IDEAS
    14. Anderson, Erin, 1988. "Transaction costs as determinants of opportunism in integrated and independent sales forces," Journal of Economic Behavior & Organization, Elsevier, vol. 9(3), pages 247-264, April.
    15. Commons, John R., 1931. "Institutional Economics," History of Economic Thought Articles, McMaster University Archive for the History of Economic Thought, vol. 21, pages 648-657.
    16. Given, Jock, 2007. "The wealth of networks: How social production transforms markets and freedom," Information Economics and Policy, Elsevier, vol. 19(2), pages 278-282, June.
    17. Sandy D. Jap & Erin Anderson, 2003. "Safeguarding Interorganizational Performance and Continuity Under Ex Post Opportunism," Management Science, INFORMS, vol. 49(12), pages 1684-1701, December.
    18. Rachelle C. Sampson, 2004. "The Cost of Misaligned Governance in R&D Alliances," Journal of Law, Economics, and Organization, Oxford University Press, vol. 20(2), pages 484-526, October.
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    Citations

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    Cited by:

    1. Jody Crosno & Chris Manolis & Robert Dahlstrom, 2013. "Toward understanding passive opportunism in dedicated channel relationships," Marketing Letters, Springer, vol. 24(4), pages 353-368, December.
    2. repec:eee:jbrese:v:77:y:2017:i:c:p:131-139 is not listed on IDEAS
    3. Jell-Ojobor, Maria & Windsperger, Josef, 2014. "The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model," Journal of International Management, Elsevier, vol. 20(2), pages 153-187.
    4. Xue, Jinjie & Yuan, Hongping & Shi, Benshan, 2016. "Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges," Journal of Business Research, Elsevier, vol. 69(12), pages 6067-6078.
    5. repec:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9414-1 is not listed on IDEAS
    6. repec:gam:jagris:v:7:y:2017:i:6:p:47-:d:99800 is not listed on IDEAS

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