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Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

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  • Aric Rindfleisch
  • Kersi Antia
  • Janet Bercovitz
  • James Brown
  • Joseph Cannon
  • Stephen Carson
  • Mrinal Ghosh
  • Susan Helper
  • Diana Robertson
  • Kenneth Wathne

Abstract

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Suggested Citation

  • Aric Rindfleisch & Kersi Antia & Janet Bercovitz & James Brown & Joseph Cannon & Stephen Carson & Mrinal Ghosh & Susan Helper & Diana Robertson & Kenneth Wathne, 2010. "Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities," Marketing Letters, Springer, vol. 21(3), pages 211-222, September.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:211-222
    DOI: 10.1007/s11002-010-9104-3
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    References listed on IDEAS

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    1. Deeds, David L. & Hill, Charles W. L., 1999. "An examination of opportunistic action within research alliances: Evidence from the biotechnology industry," Journal of Business Venturing, Elsevier, vol. 14(2), pages 141-163, March.
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    4. Macher, Jeffrey T. & Richman, Barak D., 2008. "Transaction Cost Economics: An Assessment of Empirical Research in the Social Sciences," Business and Politics, Cambridge University Press, vol. 10(1), pages 1-63, April.
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    19. Given, Jock, 2007. "The wealth of networks: How social production transforms markets and freedom," Information Economics and Policy, Elsevier, vol. 19(2), pages 278-282, June.
    20. Sandy D. Jap & Erin Anderson, 2003. "Safeguarding Interorganizational Performance and Continuity Under Ex Post Opportunism," Management Science, INFORMS, vol. 49(12), pages 1684-1701, December.
    21. Rachelle C. Sampson, 2004. "The Cost of Misaligned Governance in R&D Alliances," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 20(2), pages 484-526, October.
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    Citations

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    Cited by:

    1. Jody Crosno & Chris Manolis & Robert Dahlstrom, 2013. "Toward understanding passive opportunism in dedicated channel relationships," Marketing Letters, Springer, vol. 24(4), pages 353-368, December.
    2. Zhou, Liying & Mao, Hongyi & Zhao, Taiyang & Wang, Valerie Lynette & Wang, Xiaodong & Zuo, Peng, 2022. "How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect," Journal of Business Research, Elsevier, vol. 143(C), pages 72-80.
    3. Paswan, Audhesh K. & Hirunyawipada, Tanawat & Iyer, Pramod, 2017. "Opportunism, governance structure and relational norms: An interactive perspective," Journal of Business Research, Elsevier, vol. 77(C), pages 131-139.
    4. Jell-Ojobor, Maria & Windsperger, Josef, 2014. "The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model," Journal of International Management, Elsevier, vol. 20(2), pages 153-187.
    5. Aric Rindfleisch, 2020. "Transaction cost theory: past, present and future," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 85-97, June.
    6. Xue, Jinjie & Yuan, Hongping & Shi, Benshan, 2016. "Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges," Journal of Business Research, Elsevier, vol. 69(12), pages 6067-6078.
    7. Chun Zhang & Julie Juan Li & Ying Huang, 2017. "Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization," Marketing Letters, Springer, vol. 28(2), pages 305-319, June.
    8. Maria Angela Perito & Marcello De Rosa & Luca Bartoli & Emilio Chiodo & Giuseppe Martino, 2017. "Heterogeneous Organizational Arrangements in Agrifood Chains: A Governance Value Analysis Perspective on the Sheep and Goat Meat Sector of Italy," Agriculture, MDPI, vol. 7(6), pages 1-16, May.
    9. Zhao, Danyang & Wang, Longwei & Gu, Flora F., 2021. "Reconsidering network embeddedness: Effects on different forms of opportunism," Journal of Business Research, Elsevier, vol. 131(C), pages 12-24.

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