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Aric Rindfleisch

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First Name:Aric
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Last Name:Rindfleisch
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RePEc Short-ID:pri71
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  1. Aric Rindfleisch & Kersi Antia & Janet Bercovitz & James Brown & Joseph Cannon & Stephen Carson & Mrinal Ghosh & Susan Helper & Diana Robertson & Kenneth Wathne, 2010. "Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities," Marketing Letters, Springer, vol. 21(3), pages 211-222, September.
  2. Rindfleisch, Aric, 1996. "Marketing as warfare: Reassessing a dominant metaphor," Business Horizons, Elsevier, vol. 39(5), pages 3-10.

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