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Decision Strategy and Structure in Households: A “Groups” Perspective

Author

Listed:
  • Wiktor Adamowicz
  • Michel Hanemann
  • Joffre Swait
  • Reed Johnson
  • David Layton
  • Michel Regenwetter
  • Torsten Reimer
  • Robert Sorkin

Abstract

From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence, taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling perspectives. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Wiktor Adamowicz & Michel Hanemann & Joffre Swait & Reed Johnson & David Layton & Michel Regenwetter & Torsten Reimer & Robert Sorkin, 2005. "Decision Strategy and Structure in Households: A “Groups” Perspective," Marketing Letters, Springer, vol. 16(3), pages 387-399, December.
    • Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:387-399
    DOI: 10.1007/s11002-005-5900-6
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    References listed on IDEAS

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