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Making Hemp Choices: Evidence from Vermont

Author

Listed:
  • Jane Kolodinsky

    (Department of Community Development and Applied Economics, University of Vermont, Burlington, VT 05405, USA)

  • Hannah Lacasse

    (Department of Community Development and Applied Economics, University of Vermont, Burlington, VT 05405, USA)

  • Katherine Gallagher

    (Mad River Valley Planning District, Waitsfield, VT 05673, USA)

Abstract

Hemp’s reemergence in the United States’ economy presents an opportunity for a new category of sustainable product choice for consumers. This study fills a gap in knowledge about which consumers are currently aware of or choosing hemp products using the theory of choice alternatives and a statistically representative survey from a top ten hemp producing US state. Findings reveal high levels of consumer awareness and consideration of hemp products in general and a smaller evoked/choice set. Cannabidiol products appear most often in our sample’s choice set; we examined these specifically. Other hemp products also appear, including clothing and textile, personal care, building material, and food products. Bivariate logistic regression results show that older respondents are more likely to be in the unaware set for hemp products in general and for cannabidiol products. Politically liberal respondents are more likely to be in the evoked/choice set for hemp products in general and for cannabidiol products. No demographic variables are significantly associated with being in the consideration set for hemp products in general. Younger and more educated respondents are more likely to consider cannabidiol products. As hemp represents a nascent but growing market, this study provides a baseline from which to build understanding of consumer choice alternatives.

Suggested Citation

  • Jane Kolodinsky & Hannah Lacasse & Katherine Gallagher, 2020. "Making Hemp Choices: Evidence from Vermont," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:15:p:6287-:d:394520
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    References listed on IDEAS

    as
    1. Mark, Tyler & Shepherd, Jonathan & Olson, David & Snell, William & Proper, Susan & Thornsbury, Suzanne, 2020. "Economic Viability of Industrial Hemp in the United States: A Review of State Pilot Programs," Economic Information Bulletin 302486, United States Department of Agriculture, Economic Research Service.
    2. Finnan, John & Styles, David, 2013. "Hemp: A more sustainable annual energy crop for climate and energy policy," Energy Policy, Elsevier, vol. 58(C), pages 152-162.
    3. Trey Malone & Kevin Gomez, 2019. "Hemp in the United States: A Case Study of Regulatory Path Dependence," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(2), pages 199-214, June.
    4. Kraenzel, David G. & Petry, Timothy A. & Nelson, Bill & Anderson, Marshall J. & Mathern, Dustin & Todd, Robert, 1998. "Industrial Hemp As An Alternative Crop In North Dakota," Agricultural Economics Reports 23264, North Dakota State University, Department of Agribusiness and Applied Economics.
    5. T. Randall Fortenbery & Michael Bennett, 2004. "Opportunities for Commercial Hemp Production," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(1), pages 97-117.
    6. Panzone, Luca & Hilton, Denis & Sale, Laura & Cohen, Doron, 2016. "Socio-demographics, implicit attitudes, explicit attitudes, and sustainable consumption in supermarket shopping," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 77-95.
    7. Jung, Jihye & Mittal, Vikas, 2020. "Political Identity and the Consumer Journey: A Research Review," Journal of Retailing, Elsevier, vol. 96(1), pages 55-73.
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    Cited by:

    1. GwanSeon Kim & Tyler Mark, 2023. "What factors make consumers in the USA buy hemp products? Evidence from Nielsen consumer panel data," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-19, December.
    2. Patalee, Buddhika & Jeong, Hoyeon & Mark, Tyler, 2024. "What Makes Hemp Economically Attractive? A Case of Kentucky Hemp Farmers," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(2), May.

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    Keywords

    hemp; consumer demand; Vermont;
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