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CBD and THC: Who Buys It, and Why?

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Listed:
  • Staples, Aaron J.
  • Malone, Trey
  • McFadden, Brandon R.

Abstract

While the market for CBD and THC products is expanding, less is known about who uses the various cannabis-derived products, their reasons for use, and their product preferences. We surveyed 963 U.S. adults and used market segmentation based on self-reported consumption to understand demand. Results suggest that age, subjective knowledge, and regulatory preferences were associated with general cannabis usage, with gender also associated with THC use. We also detected differences in reasons for product use and product preferences amongst CBD and THC users. Thus, while the CBD and THC markets were similar in certain ways, some differences merit further exploration.

Suggested Citation

  • Staples, Aaron J. & Malone, Trey & McFadden, Brandon R., 2022. "CBD and THC: Who Buys It, and Why?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(3), November.
    • Handle: RePEc:ags:jlofdr:339679
    DOI: 10.22004/ag.econ.339679
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    References listed on IDEAS

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    1. Mark, Tyler & Shepherd, Jonathan & Olson, David & Snell, William & Proper, Susan & Thornsbury, Suzanne, 2020. "Economic Viability of Industrial Hemp in the United States: A Review of State Pilot Programs," Economic Information Bulletin 302486, United States Department of Agriculture, Economic Research Service.
    2. Trey Malone & Kevin Gomez, 2019. "Hemp in the United States: A Case Study of Regulatory Path Dependence," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(2), pages 199-214, June.
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