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A new approach to Marketing Channel Relationship

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  • Sebastiano Grandi

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  • Sebastiano Grandi, 2018. "A new approach to Marketing Channel Relationship," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 7-10.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2018-003001
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    References listed on IDEAS

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    1. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, vol. 29(1), pages 57-74, 01-02.
    2. Watson, George F. & Worm, Stefan & Palmatier, Robert W. & Ganesan, Shankar, 2015. "The Evolution of Marketing Channels: Trends and Research Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 546-568.
    3. Baron, James N & Hannan, Michael T, 1994. "The Impact of Economics on Contemporary Sociology," Journal of Economic Literature, American Economic Association, vol. 32(3), pages 1111-1146, September.
    4. Koen Pauwels & Shuba Srinivasan, 2004. "Who Benefits from Store Brand Entry?," Marketing Science, INFORMS, vol. 23(3), pages 364-390, July.
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