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Empirical models of manufacturer-retailer interaction : A review and agenda for future research

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  • Ailawadi, K.H.
  • Bradlow, E.T.
  • Draganska, M.
  • Nijs, V.
  • Rooderkerk, R.P.

    (Tilburg University, School of Economics and Management)

  • Sudhir, K.
  • Wilbur, K.C.
  • Zhang, J.

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  • Ailawadi, K.H. & Bradlow, E.T. & Draganska, M. & Nijs, V. & Rooderkerk, R.P. & Sudhir, K. & Wilbur, K.C. & Zhang, J., 2010. "Empirical models of manufacturer-retailer interaction : A review and agenda for future research," Other publications TiSEM 8cf81b4a-f2e9-485b-a5f5-9, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:8cf81b4a-f2e9-485b-a5f5-94711f81ad46
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